Marketing Services

Make a big noise!

Marketing an app right can be a time consuming and complicated process. We know your time is valuable and best spent making the very best product you can make. That’s why we’re here – our professional marketers have been focused on the mobile medium since cell phones couldn’t even fit in your pocket. Here’s a sample of what Apptology can do for you:

Application Analysis and Competitive Research

Before your app goes to market you need to not only make sure its ready for prime time, but also know what your competition is doing in order to keep the competitive edge.

Public Relations (PR)

Getting your name in the media is like gold when it comes to exposure, and exposure drives sales. Our relationships with mass media outlets and app bloggers help us cast the spotlight on you and your app.

Social Media Marketing

The trick to driving sales is to be where your customers are and have a personal, consistent relationship with them. We help you set up and navigate the intricacies of social media and use it to your advantage.

Advertising Media Planning & Buying

Advertising can be a great way to boost your position in the app ranking charts, but knowing where, when and how to create ads can be overwhelming. Our professionals have over 20 years of combined advertising experience in one of the world’s newest marketing fields.

Promotions and Sweepstakes

The chance to win something can drive brand awareness for your app – getting it in front of new eyes… and new wallets. Apptology has the experience, resources and contacts to help you navigate the legal waters to create new sweepstakes and contests that pop.

Email marketing

For developers with multiple titles, email marketing can be a great way to cross promote your titles and generate up-sell opportunities. Our email platforms provide full metrics including open rates, click tracking and bounce rates.

Videography

If a picture is worth a thousand words, a video is worth a thousand pictures. Our professional video studio creates high quality app trailers and newscast style demos. Our state of the art techniques will show your app in its best light.

Full Campaign Reporting

It doesn’t matter if your budget is large or small; where it goes – and the results it generates – are important to you… and to us as well.

Localization

As smartphones become the standard for communication the world over, it becomes vital to speak to your consumers in ways they know and trust. Apptology’s localization experts bring in native speakers in each language to translate your marketing materials, app description, search terms and even the apps themselves.

Marketing Materials

At Apptology, we understand the importance of delivering a cohesive brand message, regardless of medium. Our in-house creative design and marketing communications professionals will design and produce engaging materials to support your app’s integrated communications programs.

iTunes Search Engine Optimization

There are over 400,000 apps in iTunes today. Apptology understands how the iTunes search engine works and will optimize your application to appear when customers are searching.