Artic Spirit

Artic Spirit application was designed on the Android platform for the BTL Activation of Artic Vodka at various pubs and bars. This application aimed to educate the participants about the special ingredients and processes used to make the drink though an engaging activity. It aimed to bring out the specialities of Artic Vodka that made it special and different from other vodka brands.

The participants were asked several questions about Artic Vodka in the application that had to be answered in an interactive manner – For example filling a glass with water drops pouring down the screen. The application had an easy-to-use and intuitive interface. It used high-end, interactive graphics and animation that kept the users engaged.

After finishing the quiz, the participants had the option to either login through Facebook or enter their Name and e-mail in the application to claim their prize.

This app was deployed internally for Arctic Vodka's sales and marketing team.