For our clients, I will typically recommend that they include ability to send out push notifications. Here are three reasons why:
- Push Notifications allow you to market directly to your clients: If you are able to get your customers to download your app and opt in for push notifications, they are essentially providing permission for you to market to them directly. One of our first clients had an app allowing their customers to order pizza. Mondays were their slow days when they might only get 2 pizza orders from their app. We did an experiment where we sent out a push notification offering $3 off a large pizza. That day, they received 14 orders from their app.
- Push Notifications have a high read rate: Email marketing has a dismal read rate of below 14%. In comparison, push notifications have a 50% higherread rate with click-through rates that are twice as high.
- Push Notifications increase retention rate: push notifications are an effective way for the app to interact with a user. In fact, according to a recentstudy, it’s shown that push notifications increase the 90 day retention rate by as much as 180%.
So, if you are currently developing an app you should consider adding the ability to send push notifications.
By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014. Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.