2017 Google I/O Keynote Highlights

Google hosted their annual developer’s conference, Google I/O on May 17 in Mountain View, Ca.  CEO Sundar Pichai broke down the latest insight on Google’s activity and how their focus will be further defined later on this year.  Here are some of the highlights of the 2017 Google I/O Keynote:

2 Billion Active Android Users

Google’s Android OS continues to stake its claim in the tech industry with 2 billion active users and Pichai threw out even more impressive quantitative data; they have nearly 1 billion active users on Google Drive per month along with 500 million users on Google Photos accumulating 1.2 billion uploads on the daily.

Google Assistant & Google Home Updates

Google Assistant is now not just exclusive to Android but will be available on iOS as well. In addition, Google Home is allowing users to make phone calls directly from the device with a blocked number as default or your personal phone number. For now, they’re only allowing outgoing calls to prevent issues with privacy. But that’s not all, Home can now become a Bluetooth radio and interact with a plethora of apps like Hulu, HBO Now and Soundcloud. Lastly, its debuted “visual responses” can communicate with smartphones, smart TVs etc. enabling your requests to be displayed on preferred outputs.

The Google Lens Puts Life into Perspective

Now with the aid of your smartphone camera and the company’s own AI software, Google Lens, can more accurately perceive the environment around you. Their newly announced “Google Lens” interprets what is detected through their screen while connecting related information useful to its users. For instance, by scanning a Wi-Fi’s network login, Google Lens will automatically sync the data with your Android.

Android O Beta

Although this isn’t the official name of Android’s latest OS, they released the beta with previews of their newest features such as notification enhancements, pic-in-pic abilities etc. It’s recommended to try it out with a compatible Pixel or Nexus device.

Google’s TPU Chip

Acknowledging that AI is the future of Google’s innovation, their new Tensor Processing Unit could effectively merge AI and Cloud as one. This specially designed machine learning chip will operate with the TensorFlow platform in hopes of making Google the leader in AI-based hardware and software.

Android Go

This entry-level device is intended to close the gap between them and 1 billion more users. Google intends to offer more while still using less than 1GB of memory. Aimed at multilingual demographics with lower access to connectivity, Android Go wants to provide users with a quality smartphone experience free from limitations.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

5 Challenges of a Startup Appreneur in 2016

Source: http://www.kic-innoenergy.com/

The new millennium has opened up the market for mobile application development transforming entrepreneurs into appreneurs. In the last decade, we’ve seen the rise of Billion Dollar App Companies such as Uber and Airbnb. Setting sail on your very own appreneurship comes with challenges exclusive to the tech community. If you’re thinking about launching a startup or developing your very own mobile app, here are some common challenges to be aware of.

 App Development Challenge 1: The Need for Speed

A typical theme is the demand for having things not now, but yesterday. The demand for faster and more efficient solutions will only increase as time moves forward. As such, there’s an advantage to being being quick and beating your competitors to the punch.  If you streamline your product and cut down on features by focusing on developing a Minimum Viable Product, you’ll find a swifter time to market.

App Development Challenge 2: The Need for Cross platform and Backend Development

An app based startup up must realistically develop apps for both Android and iOS devices (which make up 98% of the smartphone market). In addition to developing an app, typically it needs to have a cloud-based backend to support it. It’s rare for one developer to be proficient at all so you typically need a team of developers.

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Image Source: unpauseasia

App Development Challenge 3: Focus on Design and Usability

The simple truth is that your app needs to be visually attractive.  If it ain’t people won’t download it. After they’ve downloaded it, it has to be intuitive and user friendly. If it ain’t, it won’t be used again.  Before your team starts coding, nail the user interface.

App Development Challenge 4: Nail it then Scale it.

One of the things that an apprenuers needs to do is a plan to grow their business. I’ve seen many startups fail because they didn’t have a growth plan. My suggestion is to focus on growing your concept in a certain geography. Once you figured out a successful formula, you can attack other geographies. This is how Uber, Facebook, and Airbnb grew their businesses.

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Image Source: CapitalFM

App Development Challenge 5: Cash is King

Cash is the oxygen for any business. Not enough and it dies. Typically, I see appreneurs bootstrapping (and working day jobs) while working on their MVP. Once the product goes live, it’s a race between burn rate and generating revenue and it’s game over when the cash runs out. This is where you need a CFO that will help you navigate expenses, revenue and fund raising.

 

Being an appreneur isn’t for everyone but with a lot of fortitude, courage and a good dose of luck, your startup has the potential of being the next Uber. By recognizing these challenges, build a team with the proper skills and strengths. Also if you have an app already in the works and are looking for stakeholders, check out 4 tips how to not scare away investors. Believe me, we see it happen all the time.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.