Case Study: Developing a Mobile App for a Medical Cannabis Delivery Service

One Apptology’s more interesting projects was to develop an iPhone and Android app for Swift Comfort, a medical cannabis delivery service based in Davis, California.  In doing this project, we had several objectives for the app.  In this article, I’ll describe how we accomplished those objectives using our ReadyBuilt platform and the results.

Paperless Patient Onboarding

In California, for a dispensary/ delivery service sell medical cannabis, they need to get the following from a patient:

  • California ID
  • Recommendation from a physician
  • Signed patient agreement form
  • Maintain records of their patients

Apptology was able to make the entire patient onboarding paperless.   In the app we developed, the patient can take a picture of their ID and recommendation and send it to the delivery service.

Figure 1. Submitting a recommendation and ID through the app

After the service validates the recommendation (unfortunately, this is a manual process), the patient can enter their data directly into the service’s database on the app (this saves them from keying in the information themselves). We selected MMJMenu for their database for several reasons:

  • They are specifically designed for the medical cannabis solution  and meets compliance requirements
  • They have a secure service that can meet HIPAA compliance
  • They allow for branding
  • They’re free (for a single location service)

Figure 2. Filling out patient information directly on patient database on the app.

After the patient enters the information in the database, they are redirected to an Adobe Sign Document where they can sign the patient agreement form. After the patient signs the form, both the service and patient received the signed copy. At this point, the service can upload the image of the ID and recommendation and the signed patient form to the patient’s record in the database.

Figure 3. Digitally signing the patient agreement on the app

In the event the patient did not have a recommendation for medical cannabis treatment, the app has an integration to PrestoDoctor where they can speak to a physician and request a recommendation.

Figure 4. Integration to PrestoDoctor

Ordering Product

When we first created the app, we initially created a shopping menu where the patients could order product directly from the app.  However, we encountered a couple of problems:

  • Apple didn’t allow for the ability to order medical cannabis from the app
  • The delivery service would end up having to maintain two separate menu (the app shopping cart and Weed Maps).

Our solution was to eliminate the shopping menu and replaced it with an integration to Weed Maps where the service’s menu can be viewed.  In terms of ordering, we allow the patient to choose from calling, texting, or emailing an order.

Marketing

The app has the ability to market to the delivery service’s patient base.  There are a few features that I will highlight:

Push Notifications

  • One of the most powerful features of app is the ability to send push notifications directly to the patients. Our client will often send out app only specials when it’s slow which helps bring in business.

Figure 7. Example Push Notification

  • In a very competitive field (our client literally has 20 competitors in their city listed on Weed Maps), customer loyalty is essential. To encourage this, the app has a rewards card feature.  The reward card in the app is like a digital punch card.  After a purchase, the driver can enter a secret code that punches the card.  When they collect enough punches, they will get free product.

Figure 8. App Rewards Feature

Content

In order for an app to be successful, it has to provide useful content so that the user has a reason to use the app, other than just ordering product.   The app has to ability to delivery content in various forms including:

  • Videos (including an integration to YouTube)
  • Pictures (including an integration to Instagram)
  • Social Media feeds (Facebook and Twitter)

Analytics

The app has a supporting Content Management System which is where  our client can manage the content, send out push notifications, and look at analytics.  Below is a screenshot of the analytics dashboard.  In this case, it shows that in a 7 day period, there were 356 users of the app; 96% of the users were returning customers, and the most common feature used was the “Call” feature.   Analytics are important for our clients to understand how much their  app is being used and how it’s being used.

Figure 12. Analytics Dashboard

The app we developed for Swift Comfort has been an essential part of their business. They’ve been in business for over a year and have done very well despite being in a highly competitive environment with 20 medical cannabis delivery companies listed on Weed Maps in their city alone. A branded app will make a medical cannabis delivery service / dispensary stand out in a competitive field by making patient onboarding easy and providing the ability to market to their customer base.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

5 Reasons Public Sector Organizations Should Have a Native Mobile App in 2016

In a previous post, I discussed why public sector organizations and non-profits should adopt a mobile strategy and briefly mentioned that they should consider developing a native mobile app. In this article, I give five reasons why a public sector organization should develop a native mobile app.

Native Mobile App Advantage #1: Deliver Mobile Friendly Content

One of the benefits of a native mobile app is that it will deliver mobile friendly content. Any information that is displayed on the organization’s website can be repurposed and added to an app so it can be easily read on a smart phone. When adding content, it’s important to remember there’s limited real estate so you need to pick content that’s most used. Content that is rarely viewed on the web site doesn’t have to be included in the app.

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Native Mobile App Advantage #2: Convenience:

Smart Phone users spend 80% of their time using apps vs. 20% of time on the web. I think a big reason is convenience. Think about it: Would you rather use the Facebook app or launch Safari to access it? If you have content on your website that is regularly accessed, you should strongly consider developing an app to make it more convenient for your users.

Native Mobile App Advantage #3: Push Notifications

One of the most powerful features that can be found on an app is the ability to send out push notifications. Push notifications have a read rate around 80%. Compare that to email which has a dismal read rate of 22%. If you think about it, if your phone vibrates, you instinctively glance down to see if it’s an important message. That’s the power of mobile which is why apps are only going to increase in popularity.
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Image Source: PUBL 

Native Mobile App Advantage #4: App Smartphone Capabilities

A native mobile app has the ability to leverage smartphone’s capabilities. For public sector organizations and non-profits, some of the things to consider include:

GPS: The ability to provide directions and show resources on a map

Push Notifications: Refer to Native Mobile App Advantage #3

Camera: A picture says a thousand words. The ability to send an image provides faster communication

Tap to Communicate: The ability to tap the screen for emails, calls, and text really facilitates communication

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Image Source: Fasturtle

Native Mobile App Advantage #5: Offline Mode

Probably the biggest advantage of an app over mobile web sites is the ability to work offline. A mobile web site needs an internet connection to function in comparison to an app that can function without Internet access. This is best for a population that either has unreliable data connection or for economic reasons cannot afford a Wi-Fi data plan.

A native app is a communication tool for their customers which if used and promoted properly can become a valuable asset to any public sector organization or non-profit.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.