2017 Google I/O Keynote Highlights

Google hosted their annual developer’s conference, Google I/O on May 17 in Mountain View, Ca.  CEO Sundar Pichai broke down the latest insight on Google’s activity and how their focus will be further defined later on this year.  Here are some of the highlights of the 2017 Google I/O Keynote:

2 Billion Active Android Users

Google’s Android OS continues to stake its claim in the tech industry with 2 billion active users and Pichai threw out even more impressive quantitative data; they have nearly 1 billion active users on Google Drive per month along with 500 million users on Google Photos accumulating 1.2 billion uploads on the daily.

Google Assistant & Google Home Updates

Google Assistant is now not just exclusive to Android but will be available on iOS as well. In addition, Google Home is allowing users to make phone calls directly from the device with a blocked number as default or your personal phone number. For now, they’re only allowing outgoing calls to prevent issues with privacy. But that’s not all, Home can now become a Bluetooth radio and interact with a plethora of apps like Hulu, HBO Now and Soundcloud. Lastly, its debuted “visual responses” can communicate with smartphones, smart TVs etc. enabling your requests to be displayed on preferred outputs.

The Google Lens Puts Life into Perspective

Now with the aid of your smartphone camera and the company’s own AI software, Google Lens, can more accurately perceive the environment around you. Their newly announced “Google Lens” interprets what is detected through their screen while connecting related information useful to its users. For instance, by scanning a Wi-Fi’s network login, Google Lens will automatically sync the data with your Android.

Android O Beta

Although this isn’t the official name of Android’s latest OS, they released the beta with previews of their newest features such as notification enhancements, pic-in-pic abilities etc. It’s recommended to try it out with a compatible Pixel or Nexus device.

Google’s TPU Chip

Acknowledging that AI is the future of Google’s innovation, their new Tensor Processing Unit could effectively merge AI and Cloud as one. This specially designed machine learning chip will operate with the TensorFlow platform in hopes of making Google the leader in AI-based hardware and software.

Android Go

This entry-level device is intended to close the gap between them and 1 billion more users. Google intends to offer more while still using less than 1GB of memory. Aimed at multilingual demographics with lower access to connectivity, Android Go wants to provide users with a quality smartphone experience free from limitations.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Why the Public Sector Needs a Mobile Strategy in 2016

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Image Source: Open Ratio

Let’s face it; the public sector tends to drag their feet with recognizing opportunity which is why many organizations overlook the power of mobile technology. There are several reasons why non-profits and public sector organizations need to adopt a mobile strategy.

Mobile Technology is here to Stay

The main reason that a mobile strategy needs be adopted is that the population has already adopted mobile. In the few short years following the debut iPhone, these devices have had unprecedented growth. There are lots of studies and statistics to prove this point. My favorite is that there are more mobile devices than there are people in the world.

Mobile searches exceed desktop searches

Recently Google reported that there are more searches done on a mobile device than from a desktop computer. This is significant because it represents a tech trend that needs to be acknowledged and adopted. If more people are depending on mobile for their needs, it would make sense to have an effective mobile strategy.

Google’s algorithm favors mobile friendly web sites

In 2015, Google changed their algorithm that a search done on a mobile device will favor mobile friendly websites. Based on points 2 and 3, organizations that have a mobile friendly web site will have an advantage over those that don’t.

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Image Source: Deluxe E-Vectors

Mobile may be the only means of internet access

In a recent study, mobile was the only means of access to the Internet for 23% of families below the poverty level. So for organizations that deal with providing social services, a significant part of the population they serve can only access the internet via mobile device.

Web sites designed for desktops are difficult to navigate from mobile phone

A good example is the California WIC web site. This web site is hard enough to navigate on a desktop computer. If you are in the WIC program, there’s a slight chance that the only internet connection you have is through a mobile device. Try navigating the WIC web site with your smart phone and experience what it looks like to have a poor mobile strategy.

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Image Source: Mobloggy

When developing a mobile strategy, there are 3 elements to consider:

Develop a mobile friendly website

This will address points 2 and 3 previously discussed.

Communicate via SMS

I see a lot of communication from the Public Sector done via email marketing. Sadly, with an open rate of only 22%, it’s really a futile way to communicate. SMS, on the other hand, has a read rate of 98%. The good news is that there are a lot of SMS marketing tools out there that are relatively inexpensive. I’ve actually seen a couple of organizations that realize that SMS is a better way to communicate and employees end up using their personal mobile devices to send out text messages.

Develop a mobile app

An app can be a very effective tool to communicate with the population served by a public sector organization. A mobile app that is used specifically for a platform or device is what’s called a “native app.” The reasons an organization should have their own native app are numerous and as such, I plan to write a future post on why a public sector organization would need a native app.

UYODImage Source: Esign Live

Businesses will continually develop more simplified mobile solutions to increase work efficiency and communication. One way or another, this is the direction the future holds. I want you to take advantage of this trend by staying ahead of the curve and strategize how to most effectively integrate mobile. If you manage a public sector organization, I hope this post gave you some food for thought on why you need to adopt a mobile strategy and how to go about it. If you want to read on some of the common challenges in the mobile community, check out my personal insight as a modern day appreneur. 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.