Howard Love: The Original Business Plan Never Works!

Howard Love is a startup legend founding or co-founding a total of 15 companies since 1985. Some of his most notable enterprises have been LoveToKnow, PageWise, and Flex Jobs. He recently released his new book, “The Startup J Curve” that stresses the importance of agility and willingness to follow through with change.

No time for reading? Fine! Watch the video interview by clicking here now! 

While attending Colgate University, him and his partner changed the school’s computer network to a trading system. It evolved into a technical analysis and software charting package for users of the original IBM PC. They made an okay name for themselves and later got involved in software development tools. After moving to Silicon Valley, they named the tool “Zap” and sold them in abundance. By 1996, their original charting package eventually merged with Roguewave Software and provided him with enough funds to start angel investing.

“The Original Business Plan Never Works…But that’s Okay!”

At the time, Angel investing was frowned upon and lacked structure. Him and his venture partner decided to be a lot more hands on with entrepreneurs by partnering up and offering additional support. Howard would launch startups with any candidate he thought had potential. They may polish the original idea, provide substantial funding, and even lead the first round. Howard values the character of individuals he works with because he believes the team is most important. Funding will come and go and the the idea constantly changes. Your team members on the other hand, will stay the same which is why it’s important that everyone’s compatible for the long-term.

6 Phases of the Startup J Curve: “Create, Release, Morph, Model, Scale, Harvest”

In his 35 years of entrepreneurship, Howard understands that startups either evolve or die. Many successful startups take time to eventually reach their peak and  popular “overnight success stories” such as Twitter and Groupon he feels are a misconception. Howard admires the efforts of startups creating a solid business plan but looks more for the ability to pitch their idea. What he looks for in a business pitch is the team’s resourcefulness; are they able to do a lot with a little? He also wants a sharp and open mind, ambition, passion along with an undeniable energy that can sustain the growth process. Above all, he feels that you have to like the individuals on a personal level before even considering investing time let alone money into their venture.

If you want to get more in depth with the most helpful entrepreneur insight available, watch the full interview now! 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

The Startup J Curve

The Startup J Curve

In his book, the Startup J Curve, noted entrepreneur and angel investor, Howard Love, essentially states that there is no straight line from startup to sustainable success.  Rather, it follows a J Curve where the company initially dips after it starts.  The dip can occur for several reasons:

  • Product takes longer to develop
  • Customers don’t embrace the initial product
  • The business model doesn’t quite work

Love describes this dip as the Valley of Death.  A young startup needs to be able to crawl out of it before they run out of cash.  Much of his book describes strategies in working through the Valley of Death.

Here is a description of the 6 phases of the Startup J Curve:

  1. Create: This is where the initial excitement occurs for a startup and the three elements come together: the idea, team, and the money.  This is the best time to raise money because the startup is selling the dream.
  2. Release: This is where a startup releases their product to market and where the market will provide feedback.  It’s where the rubber hits the road and reality hits.  It’s at this phase where founders really need to listen to their customers.
  3. Morph: In this phase, the startup needs to make adjustments on their product or business model based on customer feedback.  At this phase, there needs to be several iterations until product market fit is achieved.
  4. Model: In this phase, the startup needs to optimize their business model.  The goal is to get to a point where there is a direct ROI if more money is invested in the startup.
  5. Scale: After the business model has been nailed, this is where investment into the startup is able to scale the business.
  6. Harvest: this is where the startup graduates to a fully established business and is where the founders have the opportunity to reap the benefits of their labor. It is also where they need to decide on what direction they would like to take including IPO, acquisition, etc.

A startup founder needs to be aware where they are on the J Curve.  For example if they focus on scaling strategies before they actually nail the business model, the odds of success are diminished. This video is a great overview of the Startup J Curve.

If you like to meet Howard Love and get a copy of his book (while supplies last), he will be speaking at Startup Grind Sacramento on December 13, 2016.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at @ApptologyCEO or attend a Startup Grind Sacramento Event.