Announcements from Apple’s WWDC Keynote 2016

Image Source: Mac Rumors

On June 13th 2016, Apple’s first day of its annual WWDC Keynote Conference  was held in San Francisco, CA making some new and exciting announcements to its four pillars: watchOS (Apple Watch), tvOS (Apple TV), OS X (macOS), and iOS (iPhone/iPads). The event will continue until the 17th of June. Most of these items and updates will launch during Fall of this year.

watchOS 3 Updates

-Upgraded app downloads for optimized performance

-Dock interface that allows users to easily manage multiple apps that are open

-New and improved faces for watch

-Face exchange allowing users to cycle between watch faces based on preference

-New “Scribble” function allowing easy fingertip swiping

-Advanced support for wheelchair users

Image Source: Gadgets Global

tvOS Updates

-“Single Sign in” eliminates having to manually login to each AppleTV app

-“Dark Mode” for night owls or those that prefer a dim looking screen

-Automatically downloads associated AppleTV app after downloading iPhone video app

-Advanced “Siri Voice” search capabilities

Image Source: multimedia.bbycastatic

iPhone Updates

-iPhone now has remote control capabilities

-Emulates touchpad letting users to easily manage AppleTV’s Interface

-Utilize iPhone’s keyboard on AppleTV

-Gyroscope now can be used as a game controller

-Advanced lock screen and 3D touch support; “deep press” for more app details and simply move body away from phone to lock

-Automatic voicemail transcriptions

iPhone Updates

-New “Swift Playgrounds” allows users to get their feet wet in coding by offering how-tos, tutorials, and user-friendly lectures for the building blocks of app development

Image Source: 9to5mac

OS X Updates

-Rebranding OS X to simply macOS  (first name change in over a decade)

-Upcoming OS will be called macOS Sierra

-Auto-unlocking capabilities; Sierra can detect when you’re next to it by identifying your iPhone or watchOS

-copy and paste between any device; copy something from iPhone and paste into Sierra

-Advanced storage space reduction capabilities; removes temp files, old mail, etc. while auto-downloading when needed

Apple Pay integration allowing complete secure and anonymous transactions with fingerprint authentication

Picture in Picture (PIP) allowing seamless window management; watch YouTube while working without taking up space on screen

-Advanced “Siri Voice” capabilities; from generic to complex queries

-Debut of iOS 10; Craig Federighi said it will be “the biggest iOS release for users ever”

Image Source: CultofMac

Widget Updates

-Access an app’s widgets by 3D touching its icon

Siri Voice Updates

-Integrates Siri Voice for 3rd party apps

QuickType Updates

-If someone asks via SMS, “What will the weather be like this week?” QuickType will conduct an automated search and provide an accurate response

VoIP Updates

-Skype and WhatsApp will now be integrated eliminating outdated notifications when people call

Map Updates

-Maps will now have the ability to access your schedule and whereabouts to provide accurate directions

“Extensions” enabling users to integrate 3rd party apps to easily call Uber for example

Image Source: SearchEngineLand

Apple Music Updates

-Better appearance and easier navigation capabilities

HomeKit Updates

-The standard app for smart home/IoT devices now has features such as “Night Mode” that automatically locks your doors and dims the lights

iMessage Updates

-Online previews of links rather than an ugly url code

-Auto-emoji matching with text; type in “happy” and a correlating emoji will pop up

-Invisible ink; messages that will only appear when you allow via swipe

-3rd party access; allowing developers to incorporate their use into messages. For example, pay a recipient within messages via Square Cash

 

If you do decide to use “Swift Playgrounds” to develop your own mobile app, check out the 5 challenges commonly experienced by a modern appreneur to stay ahead of the curve. We don’t know about you, but we are excited for Fall to experience Apple’s new products firsthand. Check out Apple’s official website for more information and ordering process!

 

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

“The Future of TV is Apps.”

timcooktv

Source: Getty Images

Admittedly, I had low expectations for this year’s recent Apple keynote.  As I listened to the list of Apple’s new product announcements I was unimpressed: iPad ProApple WatchiPhone 6sApple Pencil.  Yawn.  However, what blew me away was the Apple TV.

Although introduced in 2007, Apple TV seemed unremarkable.  It seemed like it was their forgotten red-headed step child and I wouldn’t have been surprised if they decided to end support for it.  However, Apple CEO Tim Cook brought new life and vision to Apple TV by declaring, “The Future of Televison is Apps.”  As I watched Apple’s product demo, my jaw dropped with all the different possibilities.  Right off the bat, I can see Apple TV replacing the DVR, cable TV, large room video conferencing, and console gaming.

The interface leverages Siri which seems light years ahead of the clumsy interface that I use with my cable box.  But that’s not the secret sauce; it’s the fact that Apple has opened up its SDK and has created tvOS (based on iOS 9).  This will allow developers to develop apps for Apple TV and to be distributed by the Apple TV App Store.

Apple introduced their new controller which uses Siri and could be used like a Wiiwireless controller.  Interesting enough, the iPhone and iPod touch could also be used as a controller.  Couple this with developer’s porting their games to Apple TV, and we could be seeing the demise of Xbox and the PlayStation.

I can see network television and local television stations providing live streaming and on-demand content through their own branded app.  By doing so, they can provide targeted interactive advertising where they will know the demographics of the individual user.   For example, based on my user profile, I would see interactive trailers for Sci Fi movies and subscription offers for Fast Company(which I can instantly buy with my credit card on file).  Best of all, unlike the DVR, the user won’t be able to fast forward the ads.  Once a critical mass of TV stations and networks begin developing their own apps, it will lead to the end of the DVR and Cable TV.

In addition, I can see Apple TV becoming a standard for conference room.  Third party apps will replace large video conferencing systems like Cisco Telepresence.  Presentations will be delivered by an app, controlled by an iPhone.   And when the screen’s idle, it will display creative and useful digital signage.

One can argue that the mobile app market was first started when Apple opened up their SDK for the iPhone.  Amazing new applications have been developed that many did not foresee (for example, when the iPhone was created, I don’t think anyone could imagine Uber developing a $50 B company by delivering car service from an app).  In a similar fashion, I expect amazing innovations will be developed on the Apple TV.

By Rich Foreman, CEOApptology and Director of Startup Grind Sacramento.Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.