Apple Keynote Conference 2016: Apple Reveals iPhone 7 and Wireless Earbuds

On September 7, Apple hosted their 9th annual Keynote Conference at the Bill Graham Civic Auditorium in San Francisco. Although newer versions of the iPhone and Apple Watch were shown for the first time, this year’s event was a little different. Instead of introducing state of the art innovations, Apple showed some additional features they’ve added to existing products. Moreover, these features weren’t anything extraordinary but new for Apple nonetheless.

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Apple Music & the App Store

Apple CEO Tim Cook expressed his passion for music and the important role it has played in the brand’s development saying that they now have 17 million paid subscribers on their own Apple Music. They plan on partnering with more musicians this year as well. They announced its collaboration with Nintendo and will have classic games such as Super Mario and Battle Toads available on the App Store. Awesome! Its ‘ConnectED’ Program improved ‘iWork’ introducing real-time collaboration so users can work on numerous docs and presentations simultaneously. By doing so, Apple will now rival competing products such as the Google Chromebook and hope to gain a solid presence in productivity/educational environments.

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iPhone 7 & the iPhone 7 Plus

The designs of the new iPhone 7 and 7 Plus is virtually the same as their 2 previous models with one discrete addition. The iPhone 7 does not have an aux port because it only accepts wireless earbuds called ‘Airpods.’ Therefore, the lack of aux abilities is more of an exclusion than an addition. Its updated processors grant longer battery life whether at home or on the go. In addition, its internal stereo system has been improved for crisp audio playback. They’ve also made them water resistant and adjusted the home button for force sensitivity.  Last but not least, they’ve upgraded to a dual-lens camera system that enhances its already pristine picture quality. The price for the iPhone 7 is a little less at $649 in comparison to the 7 Plus at $769. Preorders will start on September 9th.

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Apple Watch Series 2

The Apple Watch has updated features most beneficial for athletes and particularly swimmers. The new models are now swim-resistant, integrated swim workouts into its system and even repel water while swimming. It also has a built in GPS and comes with their new hiking app ‘View Ranger.’ Additionally, they partnered with Nike to create an exclusive Apple Watch with a cool running band design. Pokémon Go is now available for the watch as well. Lastly, its brighter display and faster processors tally it up to the asking rates of $269-$369 available September 9th for preorder.

Image Source: A Blog to Watch 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Announcements from Apple’s WWDC Keynote 2016

Image Source: Mac Rumors

On June 13th 2016, Apple’s first day of its annual WWDC Keynote Conference  was held in San Francisco, CA making some new and exciting announcements to its four pillars: watchOS (Apple Watch), tvOS (Apple TV), OS X (macOS), and iOS (iPhone/iPads). The event will continue until the 17th of June. Most of these items and updates will launch during Fall of this year.

watchOS 3 Updates

-Upgraded app downloads for optimized performance

-Dock interface that allows users to easily manage multiple apps that are open

-New and improved faces for watch

-Face exchange allowing users to cycle between watch faces based on preference

-New “Scribble” function allowing easy fingertip swiping

-Advanced support for wheelchair users

Image Source: Gadgets Global

tvOS Updates

-“Single Sign in” eliminates having to manually login to each AppleTV app

-“Dark Mode” for night owls or those that prefer a dim looking screen

-Automatically downloads associated AppleTV app after downloading iPhone video app

-Advanced “Siri Voice” search capabilities

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iPhone Updates

-iPhone now has remote control capabilities

-Emulates touchpad letting users to easily manage AppleTV’s Interface

-Utilize iPhone’s keyboard on AppleTV

-Gyroscope now can be used as a game controller

-Advanced lock screen and 3D touch support; “deep press” for more app details and simply move body away from phone to lock

-Automatic voicemail transcriptions

iPhone Updates

-New “Swift Playgrounds” allows users to get their feet wet in coding by offering how-tos, tutorials, and user-friendly lectures for the building blocks of app development

Image Source: 9to5mac

OS X Updates

-Rebranding OS X to simply macOS  (first name change in over a decade)

-Upcoming OS will be called macOS Sierra

-Auto-unlocking capabilities; Sierra can detect when you’re next to it by identifying your iPhone or watchOS

-copy and paste between any device; copy something from iPhone and paste into Sierra

-Advanced storage space reduction capabilities; removes temp files, old mail, etc. while auto-downloading when needed

Apple Pay integration allowing complete secure and anonymous transactions with fingerprint authentication

Picture in Picture (PIP) allowing seamless window management; watch YouTube while working without taking up space on screen

-Advanced “Siri Voice” capabilities; from generic to complex queries

-Debut of iOS 10; Craig Federighi said it will be “the biggest iOS release for users ever”

Image Source: CultofMac

Widget Updates

-Access an app’s widgets by 3D touching its icon

Siri Voice Updates

-Integrates Siri Voice for 3rd party apps

QuickType Updates

-If someone asks via SMS, “What will the weather be like this week?” QuickType will conduct an automated search and provide an accurate response

VoIP Updates

-Skype and WhatsApp will now be integrated eliminating outdated notifications when people call

Map Updates

-Maps will now have the ability to access your schedule and whereabouts to provide accurate directions

“Extensions” enabling users to integrate 3rd party apps to easily call Uber for example

Image Source: SearchEngineLand

Apple Music Updates

-Better appearance and easier navigation capabilities

HomeKit Updates

-The standard app for smart home/IoT devices now has features such as “Night Mode” that automatically locks your doors and dims the lights

iMessage Updates

-Online previews of links rather than an ugly url code

-Auto-emoji matching with text; type in “happy” and a correlating emoji will pop up

-Invisible ink; messages that will only appear when you allow via swipe

-3rd party access; allowing developers to incorporate their use into messages. For example, pay a recipient within messages via Square Cash

 

If you do decide to use “Swift Playgrounds” to develop your own mobile app, check out the 5 challenges commonly experienced by a modern appreneur to stay ahead of the curve. We don’t know about you, but we are excited for Fall to experience Apple’s new products firsthand. Check out Apple’s official website for more information and ordering process!

 

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.