SMUD offering up to $100K Sponsorships to Nonprofits

One of the great things that I like about the Sacramento region is that I often see entrepreneurs creating nonprofits.   SMUD, our local electric service, just announced some great news for nonprofits—they’re awarding grants of up to $100K to nonprofits through their new Shine program.

To be eligible, the applicant must be a 501 c3 or 501 c6 located within SMUD’s service territory.  The types of projects that SMUD is looking for include:

  • Neighborhood revitalization
  • STEM Education
  • Environmental, energy efficiency, greenhouse gas reduction, and energy conversation
  • General beautification

SMUD is offering three levels of sponsorship:

Spark Sponsorships ($10 K or less):  Short-term (less than 3 months) and requires 50% fund matching.

Amplifier Sponsorships (up to $50 K): 3-6 month projects and requires a dollar for dollar match.

Transformer Sponsorships (Up to $100 K): 6-12 month projects and requires a dollar for dollar match.

“We want to help local communities make permanent improvements that will benefit their residents for years,” said Erica Manuel, SMUD’s manager of community relations, education and economic development. “Our new Shine program provides a great opportunity for nonprofits to receive the resources they need to really make a difference.”

The projects will be awarded based on the potential impact on the local community.  The deadline to apply is June 26, 2017.  More info can be found here:  smud.org/Shine.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Highlights From the 2017 Apple WWDC

Apple held their annual WWDC (Worldwide Developers Conference) in San Jose, CA on June 5, 2017.  Tim Cook, Apple CEO, kicked off the keynote to 5,000 developers  by declaring this will be the biggest WWDC (I had to chuckle because he says this every year).  Here are the things I found interesting in the two hour and half hour keynote.

 

Apple HomePad

As predicted, Apple announced, HomePad, which directly competes with the Amazon Echo and Google Home.  They positioned it as a cross between a high end wireless speaker (specifically comparing it to Sonos) and voice assistant (aka Amazon Echo).   They spent a lot of time focusing on the quality of the speakers and it seem like the voice assistant was more of an add-on.   I think they did so to justify the $350 price tag to differentiate it from the other voice assistants which are substantially less expensive.

 

VR Support

I have to admit, whenever they do the hardware demo at the keynotes, I usually find it cliché …wait for it…it’s the most power Mac ever (duh).  What was interesting was their demo of a Star Wars virtual reality scene being developed by Industrial Light and Magic.   Apple is not known for being a gaming platform but they’ve beefed up the iMac Pro to accommodate VR development .

 

Send and Receive Money with Apple Pay

In demoing the updates to iMessage, Apple showed the ability to send and receive money through Apple Pay.  Wait a second; that sounds like Venmo.  Looks like the Peer-to-Peer payment space just got a big competitor.

 

ARKit

One of the more interesting and exciting things I saw as developer is Apple’s announcement of ARKit .  This allows developers to make Augmented Reality apps for the iOS.  For those of you unfamiliar with AR, Pokemon Go is an example.  It will be interesting what developers will do with ARKit.

 

watchOS 4 features Machine Learning

One of the faces of watchOS 4 is that it will use machine learning to display relevant info to the user.  Pretty cool, but I still don’t plan to wear a watch any time soon (why do I need a watch when I already have an iPhone).

There was actually a lot more stuff announced at the keynote.  This was just  the things I found interesting.  To see the entire keynote, just click here.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

MARICOPA COUNTY EARNS NATIONAL ACHIEVEMENT AWARD FOR MARICOPA HEALTHY MOBILE APP

WASHINGTON – Maricopa County Dept. of Public Health Nutrition & Physical Activity has been recognized with an Achievement Award from the National Association of Counties (NACo). The awards honor innovative, effective county government programs that enhance services for residents.

NACo recognized “Healthy Eating and Active Living are a SNAP with Mobile Technology” in the category of Information Technology.  The iPhone App and Android App was developed by Apptology.

NACo President Bryan Desloge said, “Counties overcome complex challenges, provide essential services and constantly do more with less. We applaud these Achievement Award-winning counties for outstanding efforts to improve residents’ quality of life.”

Nationally, awards are given in 18 different categories that reflect the vast, comprehensive services counties provide. The categories include children and youth, criminal justice, county administration, information technology, health, civic engagement and many more.

NACo will recognize award-winning counties at its 2017 Annual Conference and Exposition July 21–24 in Franklin County, Ohio.

Started in 1970, NACo’s annual Achievement Award Program is designed to recognize innovative county government programs. Each nominee is judged on its own merits and not against other applications received.

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The National Association of Counties (NACo) unites America’s 3,069 county governments. Founded in 1935, NACo brings county officials together to advocate with a collective voice on national policy, exchange ideas and build new leadership skills, pursue transformational county solutions, enrich the public’s understanding of county government and exercise exemplary leadership in public service.  Learn more at www.naco.org

2017 Sacramento Region Innovation Awards Launch

The Second Annual 2017 Sacramento Region Innovation Awards has kicked off and awards will be given out in the following categories:

  • ADVANCED MANUFACTURING (utilizes advanced systems for information management, robotics, and workplace organization)
  • FOOD & AGRIBUSINESS
  • HARDWARE & ELECTRONICS
  • MEDICAL & HEALTH (devices, drugs, diagnostics, medical IT products, etc.)
  • SOFTWARE (consumer/enterprise, social media, apps, gaming, cloud, big data)
  • SUSTAINABILITY (including clean technology, energy, water, climate change adaptation, green building)

You can nominate or self-nominate your technology or product for consideration here.   The awards will be evaluated by notable professionals in the Sacramento Region (Including StartupSac own Laura Good).  Applications are due by July 31, 2017 and announced during the Awards Luncheon on  November 7, 2017.  More information about the awards can be found here.  The coverage of last year’s awards can be seen here.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

2017 UC Davis Big Bang Competition Awards

UC Davis Big Bang Competition is the biggest startup event in Davis.  This year, 70 companies participated in the 8 month program that started in October 2016 and concluded with the final pitches held on May 25th.   Personally, I was impressed with the final presentations.  Here are the award winners of the competition:

1st Place ($10, 000) 

Raydiant Oximetry has developed a low-cost, noninvasive fetal pulse oximeter that keeps mothers and babies safe during labor and delivery. The device is intended to reduce medically unnecessary c-sections that can create health complications to millions of babies and mothers each year and increase healthcare costs.

 

2nd Place ($5,000)

Chromatiscope aims to boost students’ scientific literacy by combining four specialized laboratory devices—each of which costs thousands of dollars—into a single, easy-to-use device that costs just $40 to $70. The result: more students can have the experiences necessary to excel in STEM.

 

People’s Choice ($2,500)

This award was voted by the audience.

AthleticOutlook:  A web-based platform that connects high school and college athletes with NCAA-experienced coaches for evaluations, feedback and resources.

 

Gowan / AGR Challenge Award ($10,000)

Two teams tied for this award and split the cash prize.

FloraPulse is building a data service for growers that provides water stress data for their crops in real time. This could replace current technology (pressure chambers) that dates back to the 1960s and that is slow, expensive and often inaccurate.

ReNew Foods is developing great-tasting, healthy snacks from high-quality rescued fruit and vegetable pressings.

Biomedical Innovation Award ($4,000)

Oomni Inc. is developing a drug called Oomnicoxib. When combined with current chemotherapies, the drug will improve cancer treatment.

 

Global Poverty Alleviation ($3,000)

Reach 1600 Foundation has developed a free, adaptive SAT prep program for students from underserved communities.

Innovation in Food & Agriculture Award ($3,000)

WISRAN identifies operation logistics inefficiencies in real-time for growers to capture profits.

1st Place Food + Ag Innovation Pitch and Poster Contest ($1,000)

Global Water Farms is working on developing solar powered desalination plants.

 

It will be interesting to see how the startups that participated in the competition turn out.  Sierra Energy can trace their roots as a past Big Bang People’s Choice Winner.  If you are interested in participating in next year’s Big Bang’s Competition, check out their site around October.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

 

 

The $400 K Exercise

The idea of creating a SaaS based project management platform for the construction industry came from Todd Robertti while speaking to his father, an industry veteran.  Todd who is also well versed in the construction industry, as well as in software development, knew there was a lot of potential for improvement.

In developing Linkd, Todd and his team had a goal of completing their MVP in time to demo it at the Startup Grind SOCAL Regional Conference.  Although they got accepted into the conference, they did not make the top 20 startups which had the opportunity to pitch to investors.

However, Derek Anderson, Startup Grind CEO, liked their product and offered to put the WireFlare team in front of investors if they could get 5 potential customers to write $5k checks each for future services (the checks could be voided and were only to prove market validation).   A funny thing happened during this exercise; the potential customers actually offered to invest in WireFlare and they inadvertently raised $400 k.

Since then, WireFlare has hired 5 developers, was accepted to the IBM Global Entrepreneur Program, Oracle’s Velocity Program, and Amazon Activate.  In addition, WireFlare was one of the top 50 companies to present, and pitch to investors, at Startup Grind Global 2017.  In May of 2017, WireFlare raised another round of money, expanded their relationship with IBM and introduced plans for incorporating AI through the use of Watson. WireFlare’s platform, called “Linkd”, will be released this September.

The take away from this tale is that ideas, help and guidance come in all forms.  Listen to those around you that want to help, and believe in your product.  More importantly, listen to those who criticize, accept setbacks and be ready to pivot.  Validate, understand and thoroughly research your market. If you build something with expertise and true demand you might even get your potential clientele to invest in your ideas.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

How to Introduce Your Brand New Company to the World in 5 Easy Steps

Compared to established companies, startups often have to play by different rules. They are just starting their journeys into the business world and face additional challenges to conquer early on.

One of the biggest challenges is marketing. Because startups have little to no brand recognition and often offer a niche product or service which might be difficult to explain to outsiders, a foray into marketing has to be carefully considered. Whereas other companies may make use of tried-and-true techniques, startups have to be more creative in order to succeed.

5 Key Steps to Market Your Startup

1. Identify your key audience and influencers

Before you take one step, first identify where you will market your product. A staggering 42 per cent of founders cite a lack of market need as the number one reason for failure. Even if you have an outstanding product or an excellent service, it is absolutely useless unless people actually want to use it.

Of course, that’s not to say you should only cater to an existing audience. Steve Jobs famously said that people don’t know what they want until you give it to them.

For instance, smartphones were adopted extremely quickly, yet few people could have predicted their popularity. Even so, you must understand exactly who your product will be marketed toward so you can create relevant content and marketing campaigns that will actually interest your audience.

2. Analyze and plan accordingly

Entrepreneurs often hear that the majority of startups are doomed to fail before they are even conceived, a notion that is supported by hard statistics. In fact, 90 per cent of startups inevitably fail for one reason or another; that’s a fact every person in the business has to face.

The first step is to make a cohesive plan. As any entrepreneur will tell you, plans are also prone to failure. The turbulent nature of business will render a lot of them useless by the time they are supposed to come into fruition.

Even so, studies have shown that setting challenging and specific goals is linked to more effective performance and increased motivation. When you have clear objectives in sight, you work slowly toward achieving them.

Even if you fail in some steps along the way, keep working toward fulfilling your purpose. Hurdles and obstacles in the entrepreneurial world are not just common; they are to be expected at nearly every turn.

Once you carefully lay out your plans, it’s time to make an in-depth analysis of what makes your startup tick. Before you go into market and start promoting your product, it’s vital to properly understand what your startup is made of. It’s only when you can safely answer all the questions that may be thrown at you that you are actually ready to go out and meet the world.

3. Craft targeted and engaging content

Some of the most effective B2B marketers spend 39 per cent of their marketing budgets on content, and there’s a general trend toward creating relevant, targeted content for specific audiences. That’s why ignoring content creation is a bad idea. After all, the majority of consumers learn about a company through content rather than ads. Though this takes into account a number of different services and ways to serve content, as a startup you may be limited on the type of content marketing that you can create and push.

Blogs, however, are fantastic and inexpensive, and the vast majority of companies employ blogs for marketing purposes. Marketers who prioritize blogging see increased search-engine traffic, build their company’s authority in the industry, improve conversion rates, increase leads, and more. It’s not hard to see the benefits of such a practice, particularly because you have full creative control over what’s happening in your company’s blog. It’s a great way to create a brand identity, reach out to potential consumers, and create much-needed awareness for your brand, your product, and what it entails.

4. Make sure you’re on social media (your competitors already are!)

In this day and age, you have no excuse for not keeping up with social media platforms. Twitter, Facebook, LinkedIn, and other sites provide a free way of directly reaching out to your target audience. They are great places to promote your brand, explain how your product or service works, and keep your startup in the spotlight for as long as possible.

When you first start, social media management can easily be done by one person—often you, the founder. As you grow, you can always delegate social media marketing to other people within your company. Of course, first educate yourself in how social media marketing works. What you may think is simple and obvious might turn out to be a difficult lesson indeed.

5. Maintain engaging and interactive social media presence

In addition to being social, being interactive is of equal importance. If you maintain a social media presence that is faceless and cold, consumers will turn their backs on you. In the digital age, users expect their questions to be answered and companies to interact with them on a personal level.

As long as you respond immediately (or within two hours), 34 per cent of customers are more likely to complete a purchase with your company. In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. On the other hand, failing to respond may result in customers feeling indifferent about your brand, which means you won’t receive word of mouth advertising and a positive image in social media.

Common Mistakes Made by Founders When Marketing

  1. Putting too much trust in the idea of their product, not its real-world applicability. Since entrepreneurs live and breathe the products and services they offer, they often (mistakenly) think everyone will feel the same way.
  2. Failing to connect with customers and listen to their feedback. No one can offer a service without customers, and it’s the general population that largely defines the market.
  3. Failing to work out a personal, tailor-made plan for the company. Just because something works for another startup doesn’t mean it will work for yours.
  4. Managing the budget poorly. Though investments are necessary, they should be carefully thought out and executed since money is tight, especially in the beginning.
  5. Failing to identity the actual target market, and thus creating a completely irrelevant campaign. As mentioned before, in-depth research is absolutely necessary before attempting to reach your target market.

Take a Cue from other Entrepreneurs’ Successes

Shopify may be an incredibly successful Canadian company, but that wasn’t always the case. According to CEO Tobias Lütke, there are some key elements that all startups should take into account when they are trying to launch their business and introduce it to a wider audience.

First and foremost, a startup that fixes an existing problem is much more likely to be successful. Even better, if you create something that you need for yourself, it means that you will be that much more connected to the product. You’ll also have an easier time identifying the right market.

Find the right team. This can mean a number of different things, but in essence it boils down to finding people who share your passion for the product and who are also able to help with its growth. A team of engineers might create a fantastic product, but if no one else can use it, then it has no value in the market.

Expect to do everything at once. When you are just starting out, you may need to conduct a range of jobs that you’re not well-suited for—and that’s perfectly fine. Though you may just want to create a product and leave everything else for other people to handle, you’ll most likely need to address those issues by yourself. This also applies to marketing. No one knows your product better than you do, and creating a brand should and most likely will be your responsibility.

Be visible, both to your target audience and to any potential investors. For example, you may find that the product you offer will do great in another city, but if you’re not prepared to move, you may risk everything else. If you don’t have a presence, users who may have been interested in your product will simply be satisfied elsewhere, with another product.

Stay focused and true to your purpose. Once you start marketing your product, you will face a lot of challenges. You’ll also be confronted by a lot of distractions and failures. Being distracted and inconsistent is a surefire path toward failure because your users need to identify stability in your product. A company that doesn’t know what to do with itself is harder to trust.

By guest writer, Jonha Richman  who is a marketing strategist with over 9 years of experience advising tech startups. She’s also a staff writer at Small Business Trends and her works were featured on The Huffington Post, Fast Company, Business Insider, among others. You may connect with her on Twitter and LinkedIn.

2017 Google I/O Keynote Highlights

Google hosted their annual developer’s conference, Google I/O on May 17 in Mountain View, Ca.  CEO Sundar Pichai broke down the latest insight on Google’s activity and how their focus will be further defined later on this year.  Here are some of the highlights of the 2017 Google I/O Keynote:

2 Billion Active Android Users

Google’s Android OS continues to stake its claim in the tech industry with 2 billion active users and Pichai threw out even more impressive quantitative data; they have nearly 1 billion active users on Google Drive per month along with 500 million users on Google Photos accumulating 1.2 billion uploads on the daily.

Google Assistant & Google Home Updates

Google Assistant is now not just exclusive to Android but will be available on iOS as well. In addition, Google Home is allowing users to make phone calls directly from the device with a blocked number as default or your personal phone number. For now, they’re only allowing outgoing calls to prevent issues with privacy. But that’s not all, Home can now become a Bluetooth radio and interact with a plethora of apps like Hulu, HBO Now and Soundcloud. Lastly, its debuted “visual responses” can communicate with smartphones, smart TVs etc. enabling your requests to be displayed on preferred outputs.

The Google Lens Puts Life into Perspective

Now with the aid of your smartphone camera and the company’s own AI software, Google Lens, can more accurately perceive the environment around you. Their newly announced “Google Lens” interprets what is detected through their screen while connecting related information useful to its users. For instance, by scanning a Wi-Fi’s network login, Google Lens will automatically sync the data with your Android.

Android O Beta

Although this isn’t the official name of Android’s latest OS, they released the beta with previews of their newest features such as notification enhancements, pic-in-pic abilities etc. It’s recommended to try it out with a compatible Pixel or Nexus device.

Google’s TPU Chip

Acknowledging that AI is the future of Google’s innovation, their new Tensor Processing Unit could effectively merge AI and Cloud as one. This specially designed machine learning chip will operate with the TensorFlow platform in hopes of making Google the leader in AI-based hardware and software.

Android Go

This entry-level device is intended to close the gap between them and 1 billion more users. Google intends to offer more while still using less than 1GB of memory. Aimed at multilingual demographics with lower access to connectivity, Android Go wants to provide users with a quality smartphone experience free from limitations.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

500 Startups’ Batch 20 Demo Day:  The Summer of Love

The 41 companies of Batch 20 proudly graduated from 500 Startups three month Accelerator program by pitching to an auditorium full of investors on their Demo Day held on May 12, 2017.  The startups fell mainly into the categories of Digital Health, FinTech and Civic Tech.  With a flair for fun, the theme for the event was the “Summer of Love” and Dave McClure and the 500 Team were dressed up in their groovy getups.  In no particular order, here are some of the startups that I found hip.

 

Outta Sight!

I have two Amazon Echo’s in my house and use Siri often with my iPhone.  Consequently, Mycroft AI was my top pick for the batch.  They’ve developed an open source voice assistant platform that allows companies to create their own voice assistant interface.

Bummer…You Need a Lawyer

The only thing worse than going to a dentist is having to find a lawyer.  Having personally done this in the past, it’s really not fun.  Court Buddy helps consumers find solo practicing lawyers that offer flat rates.

Keep on Truckin’

 Preteckt has developed a platform that uses both hardware and software to provide real time data for big rigs and effectively predicts needed maintenance and minimizes on down time for the trucking industry.

Flashback: It’s Been Done Before But…

With Printivo, you can make business cards, custom stationary, banners, posters via their web site.  Hmmm….aren’t there a ton of companies like VistaPrint and Shutterfly that already do this?  Yes, but Printivo is the only online service that does this in Africa which is green territory worth an estimated $8 B.  I personally like startups that do functions that we find mundane in areas that are underserved.

Head Trip:  Why Hasn’t This Been Done Yet?

BenRevo has developed a sales automation platform for the health insurance industry.  This essentially provides the ability for health insurance to be purchased online.  Why is this head trip?  I don’t know why the insurance companies do this themselves.  Kudos to the Benrevo team for recognizing the need and developing a solution.

It’s Hip to be Square

Combine the most boring topics, government, big data, and urban planning and you get the startup, UrbanLogiq.  UrbanLogiq has developed a platform where they aggregate big data into a usable format which really helps out city planners.   A yawn fest for me but, if you’re a city planner, UrbanLogiq is pretty hip.

Nark and Get Paid

Sacramento based Text To Ticket has developed an app where you can report texting drivers.  A good video that catches the culprit will nab the nark $5 (Text to Ticket gets a lot more when they forward the video to the appropriate enforcement agency).

Groovy:  A Fun Startup

Win-Win has developed a platform where athletes can engage their fans by hosting games while raising funds for their charities.  I found their CEO, Mike Tauiliili, pretty interesting.  He was an NFL Player that played for the Indianapolis Colts.  Afterwards, he learned to code and joined the Silicon Valley startup world.

Join Batch 22

How well the Batch 20 companies do remains to be seen, but 500 Startups does have an excellent track record. Producing three unicorn startups (with a fourth, possibly on the way). 37 Centaurs, (valued $100-999 M), and over 300 Ponies ($10-99 M).

If you’re interest in 500 Startups, they are currently looking for applicants for Batch 22.

A good candidate should have:

  • Balanced Team
  • Product Launched
  • Traction with Good Metrics​

If your startup is interested in applying for Batch 22, find the application here.

After applying, be sure to ask your local Startup Grind director for a warm referral!

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

SupportPay Founder Sheri Atwood: Almost on Food Stamps

Sheri Atwood, founder and CEO of SupportPay was named #5 out of the top “50 Women in Tech Dominating Silicon Valley.  In her interview with Startup Grind Sacramento, Sheri discussed her entrepreneurial journey.

Chaotic Childhood.

Sheri’s childhood was chaotic having to attended over 20 schools by the time she received her diploma. After graduating from UC San Diego, she started working with Sun Microsystems and later attained an MBA to sharpen her business skills. Shortly after having her daughter, she parted ways with her husband and put her best forward to end on a good note. She quickly realized that despite her efforts, the side effects of a divorce can complicate things. One day while doing an expense report for Symantec, Sheri started to imagine how such a report could be used to benefit her child support dilemma. She quit her high-paying VP position, learned how to code and started to build her application. Within a year she was able to get her first 100 users and gained valuable insight on the most-needed features and ideal price point.

“The Bigger the Pain, The More They’ll Pay”

It didn’t take long to discover that some divorcees would pay virtually any amount to automate their childhood affairs. But when in the room with Valley VC’s, many had doubts and solidified the price point at $9.99/month. After continual pitches and little response, funds started to get low and Sheri needed to find an investor and fast. Almost miraculously, 2 of the biggest Silicon players, Marc Benioff and Tim Draper gave the greenlight on a $100 k investment. If Sheri wouldn’t have received funding at that precise moment, she planned to apply for food stamps the following day.

SupportPay

Since then, SupportPay has successfully raised an $4 M Series A round and have moved their operation to Sacramento. You can watch her Startup Grind Sacramento Interview here.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.