Adobe Kickbox: Innovation in a Box

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Origin

Typically when an organization gets larger, it actually gets harder to innovate.  However, Mark Randall, VP of Creativity at Adobe, had a terrific track record.  In his interview with Startup Grind Sacramento, Randall stated that his boss at Adobe was amazed how quickly he was able to accomplish tasks and meet milestones. Randall was then tasked to develop a method that could show others how to do the same thing. The idea of automating complex processes was an attractive yet equally challenging endeavor that even Randall doubted would be possible to produce. After pondering on it for a few months, he wasn’t sure how something of that magnitude could be done until he looked at the project from a different perspective. “When I started to think about internal innovators at Adobe that were my customers and I wanted to make a product that could help them be an innovator, that sort of shifted everything mentally…to where I said I can do that, I can build that product.”

What’s in the Box?

Adobe Kickbox consists of a 6 step process that shows entrepreneurs the most effective ways to bring their product to the market. And it’s not just limited to the startup world. Government entities and nonprofit organizations all have downloaded this open-source system since offering it for free in February of this year. Randall explained it by saying, “It’s basically this system with essentially 6 levels and starts with level 1 about motivation and there’s a set of actions that you complete at the end of each level and their self-gaining so you check the boxes [required] and move on to the next…” Once all 6 stages are complete, users move on to the post “blue box” which helps you take your product to the next level. The entire system is void of a hierarchy and there’s no central source mediating or regulating how the system operates.

Streamlining Innovation

In a nutshell, Kickbox aims to eliminate the number of hoops innovators must jump through to get their idea approved. Adobe Research Scientist, Hailin Jin, said that, “Before, you had to get buy-in from your own boss, the product team, and other departments. Now, people work on projects without anyone’s approval.” Jin stated that before Kickbox, “risk taking was allowed. Now, it’s rewarded. That has really changed the way people think.” Randall illustrated how Kickbox simplifies tasks that more often than not, established organizations spend way too much time on. He recalls how General Electric asked him how many innovative coaches (out of the 300 available) should work with the Kickbox because they needed to deliver in a 6 month timeframe. He replied by saying that Kickbox doesn’t require many people to operate and it should only take about 3 weeks to complete. He concluded that like many companies out there, General Electric was overthinking an instrument designed to make business easier…much easier.

Randall feels that leading innovators at big companies are often denied the resources to innovate freely. Believing that innovating and creating is a natural human desire; organizations may stand in the way of employees carrying out the activities written in their job description. Why? Because company directors and presidents are afraid of taking risks which is not only irrational but can be counterproductive in the long run. Randall said in Fortune Magazine, “Ideally, you want to highlight that element of risk. Make sure everyone knows about it. Let employees know that you’re betting on them to come up with great ideas.” The most creative people out there can’t stand feeling limited and the bureaucratic structure of the workplace is usually the biggest obstacle when doing so.

Impact So Far

Still who would’ve imagined that a small red cardboard device, that looks similar to a restaurant “to go box,” could accomplish so much in a short amount of time? Inside the Kickbox, Adobe innovators find writing utensils, notebooks, snacks and a $1,000 prepaid debit card that they can spend however they choose. By placing innovators back in the driver’s seat, this allows them to do what they do best: create! However, only 23 of the 1,000 kickbox users have reached the mysterious blue box stage and so far, no Adobe products have been birthed from the concept. Nonetheless, the business model motivated organizations such as Cisco to adopt similar concepts such as “Adventure Kits” while launching a companywide “Innovate Everywhere Challenge.” In Q1 of 2016 alone, Adobe reported a 25% increase in revenue along with a 48% increase in profits. Although these improvements can’t be completely accredited to the Kickbox, it’s clear that Randall’s, “whole culture of experimenting” is catching on and empowering innovators nationwide.

It’s Free

One of the best things about Kickbox is that it’s free.  You can download all the materials here (minus the prepaid gift car).  It’s a great tool to help you develop that innovative idea that’s been spinning in your head and hopefully helps it become reality.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Tips for Apple App Store Marketing

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The app marketplace is highly profitable, highly competitive, and highly cluttered. Because of this, app developers absolutely need an app store marketing strategy to realize success in the app marketplace. Optimizing your application for success in the app marketplace should be a vital part of your overall app development strategy.

App Store Marketing Tips

According to a Statista worldwide mobile app revenue forecast, 41.1 Billion dollars in revenue was generated from mobile apps worldwide in 2015. This year, app revenue is on track to reach 50.9 Billion dollars. Even more astounding, 2020 is projected to see over 101.1 Billion dollars in mobile app revenue worldwide. With this continued rise in profitability, the app market will continue becoming cluttered with an influx of mobile applications. Here are some tips on developing a rock solid Apple App Store marketing strategy to ensure your app stands out:

Identify Your Advantage

Lay out your competitive advantage clearly and concisely. No one is going to read a long-winded statement about your app. They want to know exactly how the app is unique, what problem it solves, and how it improves on what’s already on the market.

Is the Price Right?

When pricing your app, find the sweet spot. You can decide between different pricing models depending on what kind of app you are looking to build. For example, some popular pricing models include flat price to download, in-app purchases, and in-app advertising. Charging to download is going to limit the amount of people who download your app since a free download is almost always more alluring to the user. In-app purchases allow the user to download the app for free and pay for upgrades within the application. The feasibility of this will vary depending on the nature of the application. In-app advertising is another popular pricing model. This model keeps the application free to the user in exchange for them viewing advertisements. Finding the right pricing model will depend on how you want users to interact with the application.

App Store Optimization

App store optimization (ASO) is very similar to its web-based counterpart strategy, SEO. ASO involves making sure that your app is showing up first for relevant keywords within the app store. Most users download an app after using the Apple App Store’s search feature. Therefore, your app will get lost in the marketplace if it isn’t showing up for related keyword phrases. A successful ASO strategy requires:

A common-sense title: According to app development company Enola Labs:

People sometimes forget just how important choosing the right title really is. For one, your app title will give you the heaviest search traffic. Second, you don’t want to have to change your title; It’s extra work, updates take time for Apple to process and most importantly it hurts any progress you’ve made in any initial marketing efforts.”

So, don’t get too creative with your app title. The title should be searchable and include the targeted keyword.

Bullet point features: Quick, important details about your application that will help the user decide if they want to download it or not.

Relevant keywords:  Because relevant keywords are so important, be sure to include specific keywords that relate to your application and its functionality.

High-Quality Screenshots: These help the user “experience” the application before deciding to download.

Your Marketing Strategy Will Evolve

Most of all, it is important to note that the app store is still very young and will continue to evolve. Therefore, your app store marketing strategy needs to continue to evolve right alongside it.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Tap into the Mobile Economy

“Tap into the Mobile Economy” is a guide for people that have an idea for an app and don’t know what to do. The book draws upon our experience dealing with hundred of clients looking to be an appreneur.  The book covers:

  • Developing an Idea for an app
  • The monetization of apps
  • Finding a developer
  • Marketing an app

If you feel like you have the makings of the next Uber, this book will help guide you through the process.  The physical book is available for purchase on Amazon.  The good news is that we also have it free as a digital download.

 

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event

5 Reasons Public Sector Organizations Should Have a Native Mobile App in 2016

In a previous post, I discussed why public sector organizations and non-profits should adopt a mobile strategy and briefly mentioned that they should consider developing a native mobile app. In this article, I give five reasons why a public sector organization should develop a native mobile app.

Native Mobile App Advantage #1: Deliver Mobile Friendly Content

One of the benefits of a native mobile app is that it will deliver mobile friendly content. Any information that is displayed on the organization’s website can be repurposed and added to an app so it can be easily read on a smart phone. When adding content, it’s important to remember there’s limited real estate so you need to pick content that’s most used. Content that is rarely viewed on the web site doesn’t have to be included in the app.

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Native Mobile App Advantage #2: Convenience:

Smart Phone users spend 80% of their time using apps vs. 20% of time on the web. I think a big reason is convenience. Think about it: Would you rather use the Facebook app or launch Safari to access it? If you have content on your website that is regularly accessed, you should strongly consider developing an app to make it more convenient for your users.

Native Mobile App Advantage #3: Push Notifications

One of the most powerful features that can be found on an app is the ability to send out push notifications. Push notifications have a read rate around 80%. Compare that to email which has a dismal read rate of 22%. If you think about it, if your phone vibrates, you instinctively glance down to see if it’s an important message. That’s the power of mobile which is why apps are only going to increase in popularity.
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Image Source: PUBL 

Native Mobile App Advantage #4: App Smartphone Capabilities

A native mobile app has the ability to leverage smartphone’s capabilities. For public sector organizations and non-profits, some of the things to consider include:

GPS: The ability to provide directions and show resources on a map

Push Notifications: Refer to Native Mobile App Advantage #3

Camera: A picture says a thousand words. The ability to send an image provides faster communication

Tap to Communicate: The ability to tap the screen for emails, calls, and text really facilitates communication

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Image Source: Fasturtle

Native Mobile App Advantage #5: Offline Mode

Probably the biggest advantage of an app over mobile web sites is the ability to work offline. A mobile web site needs an internet connection to function in comparison to an app that can function without Internet access. This is best for a population that either has unreliable data connection or for economic reasons cannot afford a Wi-Fi data plan.

A native app is a communication tool for their customers which if used and promoted properly can become a valuable asset to any public sector organization or non-profit.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Winners from the 2016 Apple Design Awards

As part of Apple’s Worldwide Developer’s Conference (WWDC) currently being held in San Francisco, 12 talented developers were recognized as having the best designs. The Annual Apple Design Awards has been in effect for nearly 2 decades and it seems that each year gets better and better. Below are highlights of the winners. If you didn’t see Apple’s product announcements on the first day of WWDC, read that blog first to get the latest.

Exclusive Medical App: Complete Anatomy

This one of a kind anatomical app, 3D4Medical Complete Anatomy, generates quality 2K and 4K resolution displays of the human body internally and externally. Currently available on iPad, this hardware renders 3D anatomy managing the CPU and GPU to eliminate lag and offer accurate visuals for medical scholars and professionals.

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Lifestyle Management App: Streaks

Essentially a digital regimen platform, Streaks encourages its users to become more organized and develop productive habits. Complete with intelligent timing, customized complications and set notifications, this app is perfect for time and life management. Only available for iPhone and Apple Watch.

Fitness Training App: Zova

This app is for the exercise fanatic or workout wannabe complete with training instruction and crisp video. In hopes of motivating users to establish a healthy routine to stay and/or keep in shape, Zova is available for iPhone, Apple Watch, and Apple TV.

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Video Creation and Critique App: Frame.io

This beautifully crafted video collab platform, Frame.io,  allows groups of people to work together and seamlessly handle the filming process. Its phenomenal visual design, motion effects, supportive auto layout and 3D touch quick actions work hand in hand with Swift while effectively facilitating Final Cut Pro X. Presently on iOS.

Writing Wizard App: Ulysses

Available for Mac, iPhone and iPad, this cutting-edge text editor, Ulysses, is in perfect alignment with demands from creative authors, students and journalists. It comes with a handful of nifty features but the most exciting are its device handoff and iCloud synching capabilities.

Engaging Videogame App: Chameleon Run

Developed by Noodlecake Studios, Chameleon Run is an eye-catching auto-running videogame that is easy to use yet difficult to put down. Compatible with 8 different languages, Chameleon run works with the iPhone, iPad and Apple TV.

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Classic RPG App: Lara Croft GO

Currently on iOS, Square Enix Inc., Lara Croft Go keeps the tomb raiding character alive with a modern look while maintaining some traditional elements. Utilizing Metal to render, it’s compatible with Game Center and iCloud that both offer highly responsive playability.

Truly State of the Art App: INKS

INKS is a unique app effectively blends vintage pinball with paint. It starts out as any digital pinball game would but the as the ball collides with its surroundings, explosions of hues mix with the trailing colors that follow. This gives a whole new meaning to the term “paintball.”

Music Production App: Auxy

With more than 5,000 5-star ratings, Auxy offers a high quality music creation experience completely integrated with Core Audio for its users. Written with simplistic Swift coding, Auxy’s user-friendly nature and contemporary appeal gets people composing in no time.

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Disc Junkie App: Djay Pro

Djay Pro incorporated over 70 iPad Pro Keyboard shortcuts, cloud content synching, enhanced multi-tasking abilities with even more mix/master functions via desktop. This expansive platform comes with full VoiceOver compatibility.

Puzzle Processing App: Linum

Linum’s smooth UI allows users to quite literally connect the dots through an engaging layout while gradually increasing its level of difficulty. Moreover, it effectively uses standard system technologies such as StoreKit and CoreData.

Retro Arcade App: Dividr

This 2D arcade game makes players guide illuminated squares around obstacles while racking up points in the process. With such a simple concept, Dividr is actually very intriguing.

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By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Image Sources: Digital Trends 

5 Challenges of a Startup Appreneur in 2016

Source: http://www.kic-innoenergy.com/

The new millennium has opened up the market for mobile application development transforming entrepreneurs into appreneurs. In the last decade, we’ve seen the rise of Billion Dollar App Companies such as Uber and Airbnb. Setting sail on your very own appreneurship comes with challenges exclusive to the tech community. If you’re thinking about launching a startup or developing your very own mobile app, here are some common challenges to be aware of.

 App Development Challenge 1: The Need for Speed

A typical theme is the demand for having things not now, but yesterday. The demand for faster and more efficient solutions will only increase as time moves forward. As such, there’s an advantage to being being quick and beating your competitors to the punch.  If you streamline your product and cut down on features by focusing on developing a Minimum Viable Product, you’ll find a swifter time to market.

App Development Challenge 2: The Need for Cross platform and Backend Development

An app based startup up must realistically develop apps for both Android and iOS devices (which make up 98% of the smartphone market). In addition to developing an app, typically it needs to have a cloud-based backend to support it. It’s rare for one developer to be proficient at all so you typically need a team of developers.

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Image Source: unpauseasia

App Development Challenge 3: Focus on Design and Usability

The simple truth is that your app needs to be visually attractive.  If it ain’t people won’t download it. After they’ve downloaded it, it has to be intuitive and user friendly. If it ain’t, it won’t be used again.  Before your team starts coding, nail the user interface.

App Development Challenge 4: Nail it then Scale it.

One of the things that an apprenuers needs to do is a plan to grow their business. I’ve seen many startups fail because they didn’t have a growth plan. My suggestion is to focus on growing your concept in a certain geography. Once you figured out a successful formula, you can attack other geographies. This is how Uber, Facebook, and Airbnb grew their businesses.

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Image Source: CapitalFM

App Development Challenge 5: Cash is King

Cash is the oxygen for any business. Not enough and it dies. Typically, I see appreneurs bootstrapping (and working day jobs) while working on their MVP. Once the product goes live, it’s a race between burn rate and generating revenue and it’s game over when the cash runs out. This is where you need a CFO that will help you navigate expenses, revenue and fund raising.

 

Being an appreneur isn’t for everyone but with a lot of fortitude, courage and a good dose of luck, your startup has the potential of being the next Uber. By recognizing these challenges, build a team with the proper skills and strengths. Also if you have an app already in the works and are looking for stakeholders, check out 4 tips how to not scare away investors. Believe me, we see it happen all the time.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

Highlights of Apple’s March 2016 Announcement

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If you missed Apple’s Product announcement, you can view it here.  For your convenience here are the highlights:

Overall it was a “ho hum” product announcement. If you want to check out the latest news on Apple products and future plans for the platform, read the announcements from their annual 2016 WWDC Keynote Event .

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

 

 

4 Tips to Attract Mobile App Investors

If you’re thinking of starting a new business, you’re not alone. With so many new applications being developed in recent years, it seems that the young entrepreneurs are taking over. In fact, according to the Kauffman Foundation, new businesses (0-5 years old) make up almost 20% of all of the net job creation in the United States. The hardest part of a new business, though, is finding the funds to get it up and running. Here are some things to keep in mind when pitching to potential investors without scaring the living the daylights out of them.
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Mobile App Tip #1: Be original

Before an investor gets involved, he or she wants to be wowed. In short, they’re unimpressed until they’re impressed. This is clearly demonstrated by Angel Investors’ deal acceptance rate of 21%. They’re not going to shell out thousands of dollars just to produce a copycat product of something that has already been invented.
Your product needs to be fresh, it needs to be relevant, and it needs to be a sure thing. Investors are more likely to give their money to people who produce an original product than those who try to recreate the wheel.

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Image Source: Technology Pep

Mobile App Tip #2: Put it all on the table

Investors value honesty above all else, since the lack of information can come back to bite them more often than not. As of 2011, the percentage of “bad exits,” or bankruptcies were as high as 24% – so you could see how they would be a little sensitive

Make sure that from day one you are as honest about the strengths and weaknesses of your product as possible, because if you aren’t, investors will sense it and back off. The people you are pitching to didn’t get to where they are by being stupid. They most likely have a keen sense for when something isn’t right, so be respectful of that.

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Image Source: PCMA

Mobile App Tip #3: Be flexible.

Nothing turns an investor off faster than an attitude of “my way or the highway” from an entrepreneur. An investor wants to feel involved from the very beginning, and wants to feel their entrepreneur is coachable. More deals happen in the early stages of the company’s life than any other stages for a reason: The investor wants to have had enough time to see potential, but wants to get in early enough to ensure their role in its growth. You may have birthed the idea for this company, but if you want the investor on board, you’re going to have to be flexible and let them develop it.

Mobile App Tip #4: Have the Four M’s in place.

Mark Suster, a successful entrepreneur turned venture capitalist, outlined in his article The Four Main Things That Investors Look For In A Startup that an entrepreneur should demonstrate the four golden M’s: fast, upward Momentum, a stellar Management team, a large Market, and, of course, a great deal of Money or earning potential. This should all be demonstrated very early on in the first presentation.

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Image Source: MarketUmbrella

As with anything else, put yourself in the investor’s shoes and you’ll understand why and how they do the things they do. Do your research, not just on venture capitalists, but on the specific people you’re trying to meet – and you will go far. When you’re able to seal the deal, the next phase is to maintain it. You should read the 5 challenges of a startup appreneur so you can best prepare for the journey ahead.

 

Written by guest writer: Jeanine Amella

3 Factors in App Store Optimization

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Millions of people are spending more time on their mobile devices and inside mobile apps. Mobile apps are rapidly replacing websites as the digital hub for businesses and brands. But how do you get your target market finding and using your app?

For companies or brands with existing channels,like a morning TV show or a popular web service, acquiring mobile users starts with activating their current fans or users. Businesses without a TV air time or without large user bases like Pandora, Facebook or Twitter still usually have email lists and a website with visitors.

Promoting a new mobile app through these channels is essential, but fails to address the biggest source for new users – people searching for your services in the app stores.

App Factor #1: User Acquisition Channels

With the explosion of mobile app usage comes an increasing competition for users. The most popular channels for acquiring mobile app users are app store search and advertising.

For all but the very biggest mobile apps, advertising spend is allocated to a paid install campaign, on a cost per install (CPI) basis. Between an increased competition for mobile users, and non-mobile brands competing for mobile ad inventory, CPI costs have skyrocketed over the last 36 months.

According to the mobile advertising platform Fiksu, the cost of acquiring a loyal user (a user who opens the app at least three times) has risen from $1.13 in September of 2012 to $4.14 for September 2015.

Because both Google Play and Apple include downloads and download velocity in their app store rankings, CPI campaigns are also used in “burst” campaigns.  The goal being to “buy” a burst of installs to rise up the charts and hopefully acquire users organically due to increased visibility. Buying enough traffic to hit the top 100 or so in the US app stores would require investing $50,000 k per day on a CPI burst campaign in hopes of acquiring organic traffic.

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Image Source: App Developer Magazine

App Factor #2: Achieving Visibility In the App Stores

The number one source of app discovery and app installs is app store search. More users find apps to address their immediate needs by opening the Apple App Store or Google Play and searching.  When a user enters a search, the results and rankings are largely determined by:

  • The app store listing and its relevance to the search
  • App performance metrics including conversion from search, downloads and ratings

Building a strategy for creating and managing an app listing for visibility and conversion is called app store optimization or ASO.

An app listing optimized for visibility and conversion from relevant traffic signals to Apple and Google that your app is a good result for a given search. Combined with the resulting increase in downloads and ratings, your app will start to climb the rankings for those search results.An optimized app provides a defendable, long-term position in the app stores for traffic from your target audience.

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Image Source: wiredprworks

App Factor #3: How To Optimize An App Listing

Our data tells us that people are searching the app stores for features using two to three word phrases. The app stores are huge, with each store each housing over 1.5 million apps.  Vague or short searches result in irrelevant results, so we have been trained to be specific when searching.

By identifying your app’s most essential and differentiating features, you get an idea of how your target market is likely to find your app in the app stores. It is important to understand not only how you would describe important features, but how your target audience would describe and search for them.

If you are serious about organic app store traffic, ASO and the ROI of acquiring organic app store users, working with an app store intelligence platform specifically designed for app store optimization is recommended.

With a list of relevant phrases, we can now start to build our app store listing.  Apple and Google Play have different app listing fields, but there are some similarities.

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Image Source: Tractus

Both have an app name or title.  This is the best place for your most important features or targeted phrases. Apple provides a space of 255 characters for a title while Google only allows 30 characters. Choose your app’s core features for the title – Your title is one of the first things a user will see. If you list what they’re looking for, they will be more inclined to click through to your full app listing.

Apple has a private/hidden keyword field limited to 100 characters that is used to help Apple understand what keywords the publishers thinks the app is relevant to. Break phrases into words, and separated by commas without spaces and remove duplicate words.  For example, if we had a features list as follows:

  • cheap flights
  • airline deals
  • discount vacations
  • travel deals
  • discount airfare

We would build the keyword field as follows:

cheap,flights,airline,vacations,travel,deals,discount,airfare

Apple would then index this app listing for searches including “cheap airline”, “discount travel” and several other combinations. Together with the keywords used in the app name, a “keyword matrix” is created and indexed by Apple.

Google is similar but instead uses the publicly visible fields of short and full description instead of a private keywords field for determining how to index your app. Google Play’s indexation process uses the description; Highlight the your apps’ key features using the phrases people would be looking for.

There is much more to building and executing an on-going app store optimization strategy that delivers results. Optimizing an app listing is only the beginning of a long-term ASO process, but it is also the start of organically gaining more and more traffic in the app stores.

For more on strategies, best practices and tactics to avoid – download our whitepaper here.

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Image Source: 3D Issue

About the Author

Dave Bell is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across carrier, direct to consumer and app store channels.

 

Three Reasons Why Your App Should Include Push Notifications

Three Reasons Why Your App Should Include Push Notifications

For our clients, I will typically recommend that they include ability to send out push notifications.  Here are three reasons why:

  1. Push Notifications allow you to market directly to your clients: If you are able to get your customers to download your app and opt in for push notifications, they are essentially providing permission for you to market to them directly.  One of our first clients had an app allowing their customers to order pizza.  Mondays were their slow days when they might only get 2 pizza orders from their app.  We did an experiment where we sent out a push notification offering $3 off a large pizza.  That day, they received 14 orders from their app.
  2. Push Notifications have a high read rate: Email marketing has a dismal read rate of below 14%.   In comparison, push notifications have a 50% higherread rate with click-through rates that are twice as high.
  3. Push Notifications increase retention rate: push notifications are an effective way for the app to interact with a user.  In fact, according to a recentstudy, it’s shown that push notifications increase the 90 day retention rate by as much as 180%.

So, if you are currently developing an app you should consider adding the ability to send push notifications.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.