500 Startups Batch 19 Demo Day

500 Startups Batch 19

The theme for 500 Startups Batch 19 Demo Day was Valentine’s Day (although it technically was on February 15) and accordingly Founder, Dave McClure, kicked it off dressed as the Queen of Hearts.  Batch 19 had 44 companies participated in two tracks, B2B and Fashion and Beauty.  I’m always impressed with the diversity of 500’s startups.   Almost half of the startups are international and over half the founders are woman and minorities.  I wish I had the time to write about each startup but alas, I only have time to mention my personal favorites.  So in no particular order…

 

Park Evergreen

Check Please

The startup that I would personally invest is Park Evergreen.  They have developed a parking management software that makes it easy to find and pay for parking.  Oddly enough, on my drive to Demo Day, I was listening to a Freakonmics podcast called Parking is Hell which describes the high cost of parking.  It made me think of the times when parking is a challenge and how much I would pay to not have to drive in circles to find parking.  Their platform allows a driver to pay and reserve a parking space.  In my mind, if it solves this problem effectively, it will be a unicorn.

 

o6

I’d Buy That!

O6 makes a little widget that can be mounted on the steering wheel.  In conjunction with their companion app, you can navigate through your iPhone while you’re driving without taking your hands off the steering wheel and it allows you to keep y our eyes on the road.  Interestingly enough, as I was getting a demo of the product, Silicon Valley icon, Tim Draper, was waiting in line behind me wanting to buy one (I don’t  know if actually was interested in investing in them also).

 

claimcompass

Free Money!

ClaimCompass declaration of free money caught my attention.   If your flight gets delayed or cancelled, their platform will automatically check if you are eligible for compensation and if you are; they will make a claim on your behalf.   They can get you compensated up to $650 and take a 25% commission if successful.  I’ve bookmarked their site just in case I have to go to battle with an airline in the future.

 

pawprint

Sign Ruby Up!

PawPrint allows you to move and maintain your pet records on their platform.  If you have a pet, you know what a hassle it is to manage their shot records.  Mental note:  sign Ruby (she’s our dog) up.

 

gymhit

Shameless Plug for the Sacramento Region

This is a shameless plug for Sacramento based startup, GymHit.  GymHit has developed a business management software for the fitness industry.   (I also gave them a warm referral to 500 Startups).

 

sickweather

Clever Use of Social Media Data

Sickweather has developed an innovative method to track the spread of disease using social media.  You can track the spread of illness on a map like a meteorologist tracks weather.  The data they’ve gleamed has outperformed data provided by the CDC.

 

kompyte

That’s Original

This is original idea I haven’t seen before.  Kompyte has developed a platform that allows their users to automatically track and analyze their competitors.    At my last company, we had a full time employee that performed this function.    I can see this platform being extremely useful for any company that actively tracks their competitors.

 

Join Batch 21

How well the Batch 19 companies do remains to be seen, but 500 Startups does have an excellent track record. Producing 3 Unicorn startups (with a 4th possibly on the way), 37 Centaurs (valued $100-999 M), and over 300 Ponies ($10-99 M), you might be wondering how to get into 500 Startups. Well, first you’ve got to apply!

If I piqued your interest in 500 Startups, they are currently looking for applicants for Batch 21. Good candidates should have:

 

  • Balanced Team

 

  • Product Launched

 

  • Traction with Good Metrics

 

If your startup is interested in applying for Batch 21, find the application here.

After applying, be sure to ask your local Startup Grind director for a warm referral!

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

 

Sacramento Kings Hosts 2nd Annual Capitalize Startup Contest

capitalize_lrg

Last  year, 89 startups participated in the Sacramento King’s Capitalize Contest.  It was a March Madness type of event which had several judging rounds that culminated to a four finalist where the winner was decided by Kings Fans.

The Sacramento Kings announced the second year of Capitalize, the NBA’s first startup pitch contest showcasing local entrepreneurs. Moneta Ventures, an early-stage venture capital firm based in Folsom, California, is collaborating with the Kings to highlight the most promising innovators and companies of the Sacramento region, potentially launching their unique products into a global marketplace.

Startups within 75 miles of Sacramento may submit applications for this unique contest. Visit Kings.com/Capitalize to begin the application process.

“The inaugural Capitalize contest highlighted the best and brightest innovators that come right from our community who are ready to compete on a global stage,” said Kings President Chris Granger. “We’re excited to see what projects rise during this year’s competition and grow Sacramento’s emerging innovation economy. It’s a unique way for us to use our robust background in tech to support our community’s entrepreneurs.”

Last year’s finalists have seen tremendous opportunities following the first NBA VC contest. Finalist California Safe Soil provides its innovative waste solution at the Kings new home, Golden 1 Center – the most environmentally friendly and technologically advanced arena in the world – and has expanded to an 80,000 square-foot facility to meet new client needs. Finalist Barobo received the 2016 Sacramento Regional Innovation Award for Hardware and Electronics and looks to partner with the Kings Foundation on a school STEM initiative.

“We are excited and proud to be working with the Sacramento Kings to continue to grow the Sacramento tech economy,” said Moneta Ventures Managing Partner Lokesh Sikaria. “As a fund focused on early-stage companies, the Moneta team hopes to add valuable insight to the Capitalize contest process.”

Capitalize is a two-round tournament where 16 local innovators will compete to be selected for a cash prize and lunch with an owner of the Sacramento Kings. Sixteen semi-finalists will be selected to participate in a one-day pitchfest, where they will have an opportunity to impress a panel of judges consisting of local investors and technology executives. These judges will select the top four companies to move on to the finals.

The four finalists will compete for the fan vote on Twitter from March 15 through March 22, when they will join the join the Kings and Moneta Ventures at Golden 1 Center for Tech Night on March 22. The winner will be announced and awarded a grand prize package.  The deadline to apply for the contest is February 17, 2017.

Impact Venture Capital Entrepreneurs Showcase Accelerator

EOH

Impact Venture Capital (formerly Velocity VC) is taking applications for their Entrepreneur’s Showcase Accelerator.  The most promising technology startups from Northern CA are selected to engage in 8 weeks of intensive education and mentoring sessions in order to refine their business model, hone their pitches, and prepare to take the stage in front of investors on Demo Day. The Entrepreneur’s Showcase was a recipient of the City of Sacramento’s RAILS Grant.    Apptology went through the program in 2013 and we highly recommend the program.

Application: http://impactvc.com/showcase-accelerator/

Benefits include:

  • 30+ hours of intensive coaching, mentorship & peer review
  • 6 months of access to co-working space
  • Free Office hours – including legal, sales, business & marketing
  • Promotion via web, social & events
  • Opportunity to present to investors, customers, mentors at Demo Day
  • 50 company Alumni Network

Applications Due: 2/20 Accepted Companies Announced: 2/23

Please contact info@impactvc.com with any questions.

*Sessions will be Tuesday nights (6:00-9:00pm) at 801 K Street, ste 2800, Sacramento 95814

TechCrunch’s 10th Annual Crunchie Awards

TechCrunch Monkey

TechCrunch’s 10th Annual Crunchies Awards is Silicon Valley’s version of the Academy Awards.  With the venue at the spectacular San Francisco War Memorial Opera House, the attire ranged from evening wear to hoodies (it’s Silicon Valley after all).    Tech celebrity sightings included Yahoo Marissa Mayer, Atom Factory Troy Carter and 500 Startups Dave McClure.  The emcee of the awards ceremony was comedian Chelsea Peretti who described sex as 3D printing using DNA.  The event was kicked off by a witty opera performance by Laura Krumm that took jabs at President Trump and Peter Thiel (a high profile Trump supporter) — Silicon Valley’s disdain for the Trump Administration was voice often during the evening.  Now the moment you’ve all been waiting for and the envelope please…

 

slack techcrunch

Best Startup:  A Star startup in all categories

Slack (Winner)

Stripe (Runner-Up)

Didi

Giphy

SpaceX

 

otto

Hot New Startup:  A startup founded or publicly launched this year

Otto (Winner)

Prelude Fertility (Runner –Up)

MarcoPolo

VIV

Winnie

 

crispr

Best Technology: An exceptional recent technological achievement

CRISPR – Cas9 (Winner)

Tesla Solar Roof (Runner – Up)

Blue Origin

Facebook Solar Plane

SpaceX Falcon 9 Landing

 

 Pokemon Go tech crunch

Best App:  A recent standout that has earned a place on your home screen

Pokémon GO (Winner)

Musical.ly (Runner- Up)

Clue

Prisma

Weedmaps

 

snapchat troy carter techcrunch

Hardware of the Year: Breakout hardware product of the year

Snapchat Spectacles (Winner)

Bevel Trimmer (Runner-Up)

Doppler Labs Here One

June Oven

Markforged Mark Two

 

 

project include techcrunch

TechCrunch Include Award:  An organization or individual that has advanced inclusion in tech

Project Include (Winner)

Tony Prophet, Salesforce (Runner-Up)

Change Catalyst

DigitalUndivided

Mission Bit

 

kapor crunchie social impact

Social Impact:  Excelling in using technology to advance social impact

Kapor Center for Social Impact (Winner)

Signal Protocol (Runner – Up)

A Vision for Black Lives

Oakland Digital

We The Protesters

 

jeff lawson techcrunch

Founder of the Year:  A founder that has made a statement in leadership or execution this year

Jeff Lawson, Twilio (Winner)

Tristan Walker, Walker & Company (Runner-Up)

Jessica O. Matthews, Uncharted Play

Morgan DeBaun, Blavity

Ryan Petersen, Flexport

 

naval

Angel Investor of the Year: A breakout portfolio

Naval Ravikant  (Winner)

Troy Carter (Runner-Up)

Carine Magescas

Eric Paley

Fabrice Grinda

 

kristin

VC of the Year: An investor whose bets on founders and companies have borne fruit this year

Kirsten Green, Forerunner Ventures (Winner)

Aydin Senkut, Felicis Ventures (Runner-Up)

Byron Deeter, Bessemer Venture Partners

Stuart Peterson, ARTIS Ventures

Tony Florence, NEA

 

snapchat2

Best Startup Video:  Best launch or explanatory video

Snapchat Spectacles (Winner)

Slack (Runner-Up)

Lyft

Navdy

StockX

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

 

 

7 App Advertising Models

madmen

The smartphone app ad market is at a paced to hit $100 B in 2016. Consequently, numerous mobile ad companies have sprouted up. The mobile ad companies are wooing developers with various monetization models that can easily be integrated into an app with their SDK. This post lists 7 mobile ad monetization models.

1. Banner Ads

This is what most people think mobile ads are. They typically will occupy the real estate at the top or bottom of an app. If the user taps the ad, all sorts of possibilities open up from watching a video to the option of downloading an app.  I personally think this is pretty ineffective method of advertising and cheapens your app.  Users have become blind to banner ads.   The dominant players for banner ads are Google’s AdMob and Chartboost.

2. Interstitial Ads

These are inserted at transition points in an app like right before an app starts or in a case of a game after a level is complete. It’s like watching a commercial on television. It’s typically a video that can drop the user off to the advertiser’s desired URL or to download another app. Some of the mobile advertisers that use this model include TapJoyRevMob, and Flurry.

interstitual

3. Rewards Ads

They are my favorite because it’s a win – win for all involved. The reward is triggered by some event in the app like getting an achievement. The user will see a pop up where they will get a discount, gift card, coupon, etc. The owner of the app will also get compensated too. So everyone’s a winner. Players in this space are Kiip and Avocarrot.

 

rewards

4. Offer Walls

These are typically used in games where virtual goods are sold for real currency. The offer wall gives the player the option of earning virtual goods by performing some action on the wall. For example, a player can earn virtual gold by signing up for a trial Netflix account. Mobile Advertisers that support Offer Walls are TapJoyStartApp, and Fiksu.

offerwall

5. Notification Ads

I’m not a big fan of notification ads. Apps that support notification ads act like a Trojan horse (To be fair, users have to Opt-in). They will be able to push notification ads even when the app is dormant. Notification Ads are only supported on Android. My theory is that the reason that it’s not supported on iOS is that Apple rejects it because of the Trojan-like nature. AirPush and LeadBolt offer this mechanism.

 

notificationad

6. Native Advertising

This is used for apps that are content based and typically show up in the apps’ news feed. Facebook adopted native advertising and has done exceptionally well.  This ad model is probably the most effective way to generate revenue through mobile advertising.  Mobile advertisers that offer native advertising include AdRoll,Sharethrough, and PubNative.

nativeads

 

7.  Data Collection

When I originally wrote this article, I listed 6 mobile monetization models.  Recently, I met the team at Beacons in Space that developed a new revenue model that essentially collects data about users near beacons.  As such, I had to update this article with a new revenue model that  I’m calling Data Collection.  Essentially, the model passively collects data about the user.  Specifically in the case of Beacons in Space, the developer integrates their SDK into their app.  After the user downloads the app, it will track when users near a beacon and rewards the developer accordingly.  The biggest downside is that the app will ask the user to enable location based services for the app.  It’s not a big deal if the app already uses location services but if it doesn’t, it may set up a red flag for the user.  The upside is that this model doesn’t change the user experience.

datacollection

 

If you plan to develop an app that incorporates mobile advertising, my advice is to research the different mobile ad models, select one, then design the app to support that model.

 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event. 

How much does it cost to make an app?

“How much does it cost to make an app?” As a developer, this is the most common question I am asked. This is like asking “How much does it cost to build a house?” Following the house analogy, are you looking for a mansion or a shack? Do you want a house made of straw, sticks, or brick? Do you want a custom home or a tract home? Just like a house, the variables in developing an app are endless.

Develop a Storyboard

The first place to start is defining what you want your app to do. I normally recommend our clients storyboard their app (the technical term is wireframe). The wireframe is like the blue print in the house analogy. The goal for developing a wireframe (or storyboard) is to capture functionality and flow. This is not the time to worry about the actual aesthetics yet. It’s important to start from the beginning though, when a user first launches your app. Think about what’s the first thing they will see? On the home screen, if they tap the first menu selection, what happens next? And so on.

To create our wireframes, our designers use a design tool called Sketch.  When I wireframe, I personally use PowerPoint.  My wireframes are ugly but effective.  I send our clients a PowerPoint template where they can either use PowerPoint’s drawing tools or they can even print it out and hand draw it.  My general recommendation is to use a graphics program that your’e comfortable with.

Other Factors

Beyond the storyboard, other factors that will impact the development and cost are:

  • Integration to an existing backend / Development of backend: Most of the apps we develop now either need to talk to an existing backend or we have to create a backend to support the app.
  • Integration to third party vendors: A lot of features that typically used to be expensive to develop can now affordably be added by leveraging third party vendors. Examples are push notifications and mobile commerce.

In addition to the wireframe, if you’re app requires extensive integrations to third party vendors, you may need to put together an architectural diagram.

Getting a Quote

For the most part, a developer should be able to provide you a quote to develop your app based on your wireframe (and architectural diagram). You can find reputable U.S. based developers at thumbtack.com and theymakeapps.com.

You can also find freelancers and offshore teams at upwork.com and guru.com.  Just beware. I’ve talked to clients that have used developers from these sites and it’s a mixed bag. I’ve talked to a few people that have had good experiences and I’ve heard of some horror stories.

If you feel like your app concept is the next Uber, it’s okay to ask the developer for an NDA (Non-Disclosure Agreement) or to ask them to sign your NDA. When you go through this process, you’ll find a vast range for the quotes. My recommendation is to look at other when selecting a developer.

(Shameless plug – we also would, of course, be happy to provide a quote for your project. Just visit us at Apptology.com)

Alternatives

App development, like most technology has become commoditized to some extent. If you have little budget for app development, you may consider DIY (Do It Yourself) App services like ibuildapp.com or seattlecloud.com. There is also a middle ground where a developer can create a robust but cost effective solution based on templates. Apptology offers a cost effective app development solution using templates (called ReadyBuilt). Mobile Roadie is another developer that uses template. Apps based on templates are primarily used to promote a business or to provide content and are typically a fraction of the cost of developing apps from scratch.

Final Thoughts

My answer to the question, “How much does it cost to develop an app?” is “It depends.” If you are thinking about developing an app, I highly recommend taking a little time to create a storyboard or wireframe. This step will help you flush out your concept and greatly assist a developer in providing a solid quote for your app.

Howard Love: The Original Business Plan Never Works!

Howard Love is a startup legend founding or co-founding a total of 15 companies since 1985. Some of his most notable enterprises have been LoveToKnow, PageWise, and Flex Jobs. He recently released his new book, “The Startup J Curve” that stresses the importance of agility and willingness to follow through with change.

No time for reading? Fine! Watch the video interview by clicking here now! 

While attending Colgate University, him and his partner changed the school’s computer network to a trading system. It evolved into a technical analysis and software charting package for users of the original IBM PC. They made an okay name for themselves and later got involved in software development tools. After moving to Silicon Valley, they named the tool “Zap” and sold them in abundance. By 1996, their original charting package eventually merged with Roguewave Software and provided him with enough funds to start angel investing.

“The Original Business Plan Never Works…But that’s Okay!”

At the time, Angel investing was frowned upon and lacked structure. Him and his venture partner decided to be a lot more hands on with entrepreneurs by partnering up and offering additional support. Howard would launch startups with any candidate he thought had potential. They may polish the original idea, provide substantial funding, and even lead the first round. Howard values the character of individuals he works with because he believes the team is most important. Funding will come and go and the the idea constantly changes. Your team members on the other hand, will stay the same which is why it’s important that everyone’s compatible for the long-term.

6 Phases of the Startup J Curve: “Create, Release, Morph, Model, Scale, Harvest”

In his 35 years of entrepreneurship, Howard understands that startups either evolve or die. Many successful startups take time to eventually reach their peak and  popular “overnight success stories” such as Twitter and Groupon he feels are a misconception. Howard admires the efforts of startups creating a solid business plan but looks more for the ability to pitch their idea. What he looks for in a business pitch is the team’s resourcefulness; are they able to do a lot with a little? He also wants a sharp and open mind, ambition, passion along with an undeniable energy that can sustain the growth process. Above all, he feels that you have to like the individuals on a personal level before even considering investing time let alone money into their venture.

If you want to get more in depth with the most helpful entrepreneur insight available, watch the full interview now! 

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at@ApptologyCEO or attend a Startup Grind Sacramento Event.

CAL FIRE Ready for Wildfire App

California Department of Forestry and Fire Protection (CAL FIRE) fights over 5600 calfireiconwildfires that plague California annually.  CAL FIRE has a new weapon in their arsenal to combat wildfires, it’s their new mobile app called CAL FIRE Ready for Wildfire.  The app is currently available on both the iPhone and Android platforms.  The app has three primary functions:

  • Providing Educational Content on how to prepare for wildfires
  • Notifying citizens of wildfires
  • Providing Information on California wildfires

Education

The main purpose of the app is to help educate the population in high risk areas on how to prepare for wildfires.  The app has a series of checklists that is broken down as follows:

  • Ready (Maintain Defensible Space and Hardening Homes)
    • Create Defensible Space
    • Harden Home
    • Prepare for Bark Beetles
  • Set (Create a Wildfire Action Plan)
    • Wildfire Action Plan
    • Emergency Supply Kit
    • Design a Family Communication Plan
  • Go! (Evacuation Guide)
    • Pre-Evacuation Guilde
    • When to evacuate
    • What to do when trapped

Cal Fire education

The app has 9 separate check-off lists that also provide educational material in the form of articles and videos.  The videos can be viewed as part of the check list or in the video library.

Notifications

The user can sign up to receive wildfire notifications via push notifications and/or SMS messages in their profile.   The notifications can be based on zip code or counties.

Push Notifications

Push Notifications require the user to have the app.  What’s interesting about the push notification is that in addition to sending out a notification based on the user’s profile, it can also be triggered by the user’s geographic location.  So for example, if the user is in a location where CAL Fire has identified a fire, the user will get a push notification that there’s a fire in the location even if it’s not identified in their profile.   The push notifications are generated using integration with Urban Airship.

SMS

The user can also opt to receive text messages about latest wildfires.  The advantage of using this option is that the user doesn’t need the app to receive the notification.   The SMS messages are generated through integration with Twilio.

CAL Fire alerts

 

Information

Basic information from CAL FIRE can also be found on the app.  The app has embedded CAL FIRE’s mobile website and there’s a feed from CAL FIRE’s Twitter account.  In addition, there’s a Google Map that displays all the active wildfires in California.

Cal Fire Info

CAL FIRE plans to promote the app in February in advance of the 2017 wild season through a sweepstakes administered by iHeartRadio.  The CAL FIRE app was developed through a partnership with Sagent Marketing and Apptology.

Margaret Mackenzie Empowering Female Entrepreneurs: Seeing is Believing

Margaret Mackenzie was interviewed at Startup Grind Sacramento at the Urban Hive last September and enlighten the audience with well-needed entrepreneurial wisdom. Currently serving an executive role in Astia, Margaret also consults several early-stage startups with a specialty in finance, IT and artificial intelligence. She served as CFO at Paymo (now Boku) and JustInvesting along with being CEO to 3 financial market corporations. Her focus has been identity, digital/mobile transactions, and FinTech.

Born in Stockton and raised in Sacramento, Margaret founded her first startup named Paymo with the model that customers would be charged for their digital transactions on their phones rather than their credit/debit cards. Feeling that the idea was ahead of its time for the states, she raised most of the funding in the UK where it was already being practiced. In order to effectively acquire a user base, they targeted online and mobile gamers who were mostly too young to own a Visa but old enough to have a cell phone.

“If you can bring women up to the level of equality in business relations, we would add $25 trillion to the global economy.”

She co-founded Astia in 2008 as a nonprofit in San Francisco providing networks and capital to women who are managing or involved with high growth tech startups. After seeing the clear challenges for women to raise funds in the industry, she was compelled to help make it easier. Not only did it make sense morally, but from a financial standpoint, she feels that women can contribute a lot to the global economy but are largely underfunded. Astia offers free and low-cost services to female entrepreneurs and now have offices in Silicon Valley, Boston, London and more. She discussed how female entrepreneurs tend to underestimate their qualifications in favor of a man. This hinders the amount of examples that young women look up to and gain confidence in their abilities.  In regards to the value of programs that promote women and minorities, Margaret commented:

“Regardless of your gender or color, in order to believe it, you have to see it.”

Despite the obvious and not so apparent reasons why women struggle in the tech industry, Margaret understood that the difficulties of an entrepreneur remain gender neutral. The grueling task of working for little to no pay along with constantly trying to beat the odds are true regardless of your reproductive organs. She also emphasized the importance of a team and how significant it is for the well-being of a company.

Y Combinator COO Qasar Younis Discusses Entrepreneurship

Qasar Younis was interviewed at Startup Grind Sacramento and share how he has climbed the ranks of the entrepreneurial ladder. He is the CEO of Y Combinator (YC), an organization that provides seed funding for startups while linking them with potential investors and acquirers. Qasar reached success through Talkbin that was originally backed by YC before being acquired by Google 10 months later. He than became Google’s product lead for business facing product and has assisted dozens of entrepreneurs turn their ideas into a reality via YC.

Growing up in the rural environment of Pakistan and migrating to Michigan in the 80’s, Qasar’s initial background was in the automobile industry and virtually everything engineering-related. After leaving automotive in the early 2000’s, he gained skills in software and mechanical engineering ultimately attaining an MBA from Harvard. With a new focus, he launched a startup with a group of friends called Camisa in Chicago, Illinois. The business model was nearly identical to TeeSpring where users can sell and submit T-shirt designs via crowdfunding. Unfortunately, Camisa never reached the desired level of success and Qasar learned a lot from this failure.

“The Market Doesn’t Care about Your Vision.”

Qasar felt that his team was not well-balanced and he was trying to play a role that didn’t match his skillsets. In addition, not being in Silicon Valley severely hindered their degree of exposure. Camisa’s vision was not timed properly for the market to be attracted to what they were offering. This 3rd point is key because as entrepreneurs, it’s real easy to get wrapped up in our vision. However, he believes that building a successful business is based on supply and demand. If what you’re supplying isn’t demanded by the marketplace; the chances of success is zero to none. Once Camisa went down, him and his partner moved to Silicon Valley and zoned in on their soon-to-be success; Talkbin.

“If You’re Serious About your Brand, You Can’t do it Part-time.”

Qasar mapped out that he had exactly a year to put together a team, create a product and find funding. This led to entering the YC startup incubator where he received countless hours of mentoring and investment prospects. Although funding was an important element to the equation, it was the insight from YC supporters that he contributed most to his success. Less than a year later, Google randomly spotted them on the radar, recognized that his vision aligned with theirs and was immediately acquired.

You can view the full interview with Qasar here.

By Rich Foreman, CEO / Apptology and Director of Startup Grind Sacramento. Rich co-authored the book Tap into the Mobile Economy and his blog has been listed in the Top 20 Mobile Marketing Blogs of 2014.  Follow Rich on Twitter at @ApptologyCEO or attend a Startup Grind Sacramento Event.